Industry Component

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Essay

Total Words: 1235

Document Outline

Campaign Overview

 

  1. Goals / Objectives of Campaign

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The Barrra.com is featured as the online retail store dealing in selling of textile products depicting the Arab Culture to its online customers. The webpage of the company was ineffective due to less number of traffic, which was resulting in low sales as well. The post campaign was designed to attract the customers and ultimately helping the online store to generate good sales and profits. The designing of the campaign includes three phases or stages or campaigns i.e. campaign for t-shirts, hoodies and onesies. The total campaign cost would be $250 for 21 days, which will be started from 17/4 to 7/5. The target audience of the campaign would be those people who are living in New Zealand and Australia.

  1. Goals / Objectives of Campaign

The major strategic aims or an objective of the company includes the better servicing of the customer, which will provide them an increased traffic of customers at their online store. The adoption of specific techniques would be beneficial in order to outrage the competitor “I Love Ugly” in New Zealand.

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