Instructor name

Subject: Business-to-Business Marketing

Paper Model: MLA

Paper Type: Essay

Total Words: 626

Document Outline

1-What role did research play in this campaign?
2-What are the benefits of a multifaceted public relations plan, compared to a media 
relations plan?
3-Why is it important to reach out to “influencers?”
4-What now-available social media tools could Ketchum have considered?
5-How would you develop the next step of the “Häagen-Dazs Loves Honey Bee” campaign?
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Instructor name

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