Intercontinental Hotel with hotel industry issue bed bugs

Introduction

The hotels and resorts are used by some people for temporary staying purposes on the other hand, some people like to have the entertaining experience of staying at hotel in different cultures. There are many different kind of staying places all around the world, including hotels, resorts, motels etc. These types of hotels in general vary in the services provided. Such a type of hotels is intercontinental hotels which is a brand for luxury hotels. The intercontinental hotels were first founded in 1946 by the Airways of Pan American World. The founder of the intercontinental hotels, Juan Trippe has started this trend in hoteling industry. This founding company now owns by the intercontinental hotels group while this hotel chain operates about 183 hotels in around 60 countries. Thus, a more formal definition of intercontinental hotels is described as “the hotels which incorporates two or more continents or operating in two or continents”.

Description of Issue and its Effect:

Though the intercontinental hotels are luxury hotels and their services are often remarkable but the issues with the services can always be a problem with the customers. Among such service and other issues is the problem of bed bugs. The bed bugs and hotels have been discussed for centuries now.Bed bugs are small brownish oval shaped insects which feed on the blood of humans and animal. The body of bed bugs swell and become of reddish color after the feeding of blood. Bed bugs can not fly but they move quickly on the floors, walls and ceilings. When the conditions are favorable the bed bugs can get mature and fully developed in a small period of time like a month or so. They can also produce three or more generations a year when condition are favorable. The bed bugs do live on human and animal blood but they do not transmit diseases. The bed bugs can enter into a home or hotel through the clothing, luggage and used furniture like beds and couches etc. The bed bugs tend to fit in hiding places like mattresses, edge of carpets, corner inside dressers, cracks in wall papers etc. They chose places where they can have easy access to people in order to extract blood from them at night through biting. Their one time feeding time is between 3-10 minutes while they pierce into the skin and withdraw blood and then crawl back unnoticed. As the bed bugs can live through a few months and even longer in favorable conditions, they can be found in vacant homes. The bed bugs have been found throughout the world but they were very common in U.S. in the early 19th century. The heavy use of pesticides have reduced this number in America in 1940s and 1940s. The prevalence rate in other countries though stayed at a high level. The increase in bed bugs have been seen in the last few years in U.S. due to increase in immigration of the people from developing countries. Thus, in context of the intercontinental hotel the bed bugs come with the guests at hotel.

A Study On Intercontinental Hotel with hotel industry issue (bed bugs) Submitted By: Date: Introduction The hotels and resorts are used by some people for temporary staying purposes on the other hand, some people like to have the entertaining experience of staying at hotel in different cultures. There are many different kind of staying places all around the world, including hotels, resorts, motels etc. These types of hotels in general vary in the services provided. Such a type of hotels is intercontinental hotels which is a brand for luxury hotels. The intercontinental hotels were first founded in 1946 by the Airways of Pan American World. The founder of the intercontinental hotels, Juan Trippe has started this trend in hoteling industry. This founding company now owns by the intercontinental hotels group while this hotel chain operates about 183 hotels in around 60 countries. Thus, a more formal definition of intercontinental hotels is described as “the hotels which incorporates two or more continents or operating in two or continents”. Description of Issue and its Effect: Though the intercontinental hotels are luxury hotels and their services are often remarkable but the issues with the services can always be a problem with the customers. Among such service and other issues is the problem of bed bugs. The bed bugs and hotels have been discussed for centuries now.Bed bugs are small brownish oval shaped insects which feed on the blood of humans and animal. The body of bed bugs swell and become of reddish color after the feeding of blood. Bed bugs can not fly but they move quickly on the floors, walls and ceilings. When the conditions are favorable the bed bugs can get mature and fully developed in a small period of time like a month or so. They can also produce three or more generations a year when condition are favorable. The bed bugs do live on human and animal blood but they do not transmit diseases. The bed bugs can enter into a home or hotel through the clothing, luggage and used furniture like beds and couches etc. The bed bugs tend to fit in hiding places like mattresses, edge of carpets, corner inside dressers, cracks in wall papers etc. They chose places where they can have easy access to people in order to extract blood from them at night through biting. Their one time feeding time is between 3-10 minutes while they pierce into the skin and withdraw blood and then crawl back unnoticed. As the bed bugs can live through a few months and even longer in favorable conditions, they can be found in vacant homes. The bed bugs have been found throughout the world but they were very common in U.S. in the early 19th century. The heavy use of pesticides have reduced this number in America in 1940s and 1940s. The prevalence rate in other countries though stayed at a high level. The increase in bed bugs have been seen in the last few years in U.S. due to increase in immigration of the people from developing countries. Thus, in context of the intercontinental hotel the bed bugs come with the guests at hotel. The intercontinental hotel deals with the bed bugs issue with great sincerity and honesty. It includes in the services of the company to provide an environment for the guest which is clean and disease free. In order to treat the bed bugs issue, the company uses clean bedding, linens, curtains washed in hot water and dried at a highest dryer settings. The things like stuffed toys and shoes which can not be washed are run in a dryer at the highest settings. In this regard, as the mattresses are found to be the infestation and hiding places for the bed bugs, they usually use the hard scrub brushes to clean them before vacuuming them as it helps in removing the bed bugs and their eggs. The bed are vacuumed regularly and after vacuuming the vacuum cleaner bags are disposed off immediately. In order to restrict the free movement of bed bugs, the mattresses are encased in zipper covers so that the bugs can not enter or escape there. Any cracks in the plasters or walls are glued down immediately. The walls in the hotel rooms are retained as wall paper free so that it can not become the hiding place for the bed bugs. The company also focuses on the pest control services because the pesticides are recommended for such situations. The company always try top use best quality pesticides in order to completely vanish infestation of bed bugs. As the latest research suggests that the increasing use of pesticides can also cause the increasing infestation of the bed bugs. In order to avoid such a situation, the company use the thermal fogging machine, rodent control services etc. Although the company is well aware of the fact that the bed bugs can affect their services and guests would go unhappy or even angry, but it can not completely control this factors as the guests of the hotels are the biggest source of bed bugs into the hotels. The people come into the hotel are from different places and some of them can be exposed to bed bugs, in this case, a complete eradication of bed bugs from the hotel is unavoidable. This issue can affect the customer base of the company as well as the revenues of the company. The word of mouth from unhappy or angry customers due to the bed bugs bites would not a great one, if such a case the brand equity of the company can be reduced and so does the revenues of the company. Concoction: This study is based on the evaluation intercontinental hotel and the issues faced by the company whereas the bed bugs are one of the most impactful of them all. The study discuss the existence of bed bugs in U.S. and the reason behind the infestation of bed bugs and their hiding places in the hotels, homes etc. The company has adopted several precautions in order to eradicate the bed bugs from the hotel which includes the pest control service, thermal fogging machine and the rodent control services. In spite the fact that the company is doing in its power to resolve the issue, the increase in immigration and hotel guests bringing bed bugs with them through their luggage, clothing etc. has made it difficult to completely get rid of this issue. The company must focus on the issue with honesty in order to retain customer base and its revenues.

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Paper's Detail

Category Customer Relationship Management
Paper Type APA
Reference Type Case Study
Words 1100

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