Intercontinental Hotel with hotel industry issue (bed bugs)

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 1097

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Introduction

Description of Issue and its Effect:

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The hotels and resorts are used by some people for temporary staying purposes on the other hand, some people like to have the entertaining experience of staying at hotel in different cultures. There are many different kind of staying places all around the world, including hotels, resorts, motels etc. These types of hotels in general vary in the services provided. Such a type of hotels is intercontinental hotels which is a brand for luxury hotels. The intercontinental hotels were first founded in 1946 by the Airways of Pan American World. The founder of the intercontinental hotels, Juan Trippe has started this trend in hoteling industry. This founding company now owns by the intercontinental hotels group while this hotel chain operates about 183 hotels in around 60 countries. Thus, a more formal definition of intercontinental hotels is described as “the hotels which incorporates two or more continents or operating in two or continents”.

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