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lands end case study analysis

Category: Business Paper Type: Homework Reference: APA Words: 1500

Abstract
The discourse has described entire example as per Information technology (IT) and its devised strategy according to various assumptions. That strategy that undertook land’s End custom tailored apparel initiative as core purpose to formulate strategy. There is data that has shown hardly a year as response of consumer towards website purchase of Chinos and jeans. These both are products that have tailored over there at website and purchase decision depends upon it. The 40 per cent response has been recording since establishment of tailored product over there. The best thing is that about 20 per cent of those consumers never have purchased such products through website. The web-based customer service is more tempting towards customers now a day as observed by data. This is all miracle of mass customization in best possible manner. Therefore, one can say that mass customization is the way to gain sustained competitive advantage in composite process. Ironically, Land’s End users has endorsed the use of internet for buying and selling and included many stakeholders in it.

Introduction
There are many hurdles in shape of physical buying because people are resultant to combine their minds while buying. The choice-based shopping is possible on web server where customer can select their outfit accordingly. The Lands’ End’ program for sale of Chinos is one of best program that considered customization of consumers in best way. In October 2001, the program was initiated because customers have many choices there at online web-based server and there is absolute choice that represents actual need of customer. The cloth shopping requires many dimension to consider, as length is one, waist size is second and all other fit variables as secondary choices.

There is consensus among customers of online shopping that web-based shopping have more choices to give as compare to physical shopping. Further, gender base outfit is another dimension to think for success initialization.

Section 1
What Is LANDS’ END
Since 1963, the Lands’ End that was there in Chicago and dealing with various level of customers. The traditional stuff was among pioneer products offered by online store because they though to give their customers as they want and customer have need to buy such product at that time. The call center was functional for sake of customer services along with website venture at various levels. The best thing about this technology is about the delay time between product ordered and product received. The Lands’ End is expanding its web presence because it is facilitating its consumers. (Bitner, 1977)

One can say that internet has endorsed modern culture of buying things according to different considerations of consumers. The desirable economies of internet is being provided the only way as Land’s End is about to give. Customized way is only way that requires appropriate action to communicate and Lands’ End argues while facilitating customers. Major costs can cut from various motives to advertise business. The printing, creating and mailing catalogues is important activity mix of company to gain its customers. The company is giving away what require giving just because of digital marketing at huge level. (Bitner, 1977)

Mass-Production and Customization at Venture
The complete consensus about mass-customization has started from 1990 and such customized way is still a contemporary approach. The mass production is another way to tackle entire customized product. Another mindset thinks about mass-customization in another way because it can show that there is consistent approach towards resources of production but optimum manufacturing can come through this aspect. For example, many big technology-centered companies as if Dell in first position, apple in second and Gateway in third has started thinking about personal computers through mass customization. (DEMERY, 2011)

Core Technology
Realistically, these computers require a core need of consumer so that these computers can assembled as per need of consumers. The initialization of customization at personal computer now can be purchased through online venture as launched by these aforementioned firms. These firms are producing as per dimensions and according to various level of information. The best example of mass customization can see through Reflect.com and its consumer interface ideally. From beauty product’ customization to automobile customization all things are being judged through this venture. (DEMERY, 2011)

“Digital Tailoring”

The digital tailoring system is being monitored through online shopping website as need assessment of consumers. The generation of different market results comes true when various levels of shopping carts were being made by many web-based thinkers. There is constant network of inventories and entire stock realization because it requires online shopping as per requirement of customers. The same tailoring system can tackle many customers more efficiently than physical system of controlling customers. The variety of styles and different fabrics based system is best way to judge customer who are there at website for buying dress. (Kagermann, Osterle, & Jordan, 2010)

“Shipping Delays”

Further shipping delays and other such kinds of hurdles are also considerable by customers because they want to buy it online and they have cushioned so. There are three types of customized mindset workable at online venture. First is about personalization because such mindset is about to give essence as require and endorse by variety of products. The personalization give essence that there is product for you only. (Cornell, 2014) The next realization is about fit because that how cloth is fit for you in representation in better aspect because it has to give better option. Customers can give its measures under this head. The last approach is about design and one can say web postal may ask that how much value added services are being considerable after choosing fit and personalization. (Kagermann, Osterle, & Jordan, 2010)

Section 2
Key Issues/Problems of the Case
Establishment through unknown segmented market
The digital marketing is two-way approach in online shopping venture. One way can give benefit and other is not. The e-commerce centered business has faced challenge when technology theft happened in industry. There are many substitutes and competitors available in market and company has not gained sustainable competitive advantage to retain its customers. The network building with consent of customers is important but its effectiveness cannot ensure in any aspect. The efficiency cannot ensure because platform negates role of Information technology if some other venture steal it. The continuous improvements has not ensured because competitors have big hurdles to intervene in destructive manner. (ProQuest, 2007)

The minimum cost of production is another issue because it can no sustain with dynamic nature of consumers at huge scale. The costs are only way that is tempting for customer who wants to initiates purchase decision. The only internet cannot effective distribution channel in any way at Lands’ End constantly endorsed through different way. The niche identification is important to each business and Lands’ End identifies an uncommon segmentation. The identification of customers in Apparel market is important and it gives various approaches with enormous ways with satisfaction. Beyond the issues of technology there is successful intervention given by technology to company. One is about personalization and other is differentiation in market. (ProQuest, 2007)

Sustainable Competitive Advantage
The customer’s preferences are constantly changing and internet gives benefit to this business model. The internet technology and its more than basic use are only considerable and this has provided the streamline to think about various customer levels. The infrastructure of website is another tempting thing because consumer can navigate easily from one category to another. There is no substitute of this thing in any aspect because successful buying of articles by customer through easily navigated website can retain customers. Further, website looks and aesthetic behavior of website can accomplish consumer detailed in detail. (Senanayake, 2010)

The body scanning software is being used by online web portals of shopping and such software ensures that there will be no choice of fraud. These issues and its proper tackling mechanism are believed to different from other apparel company. It has provided competitive advantage to this one; in presence of many other web portals available there in online venture. The creative way of navigation and user interface is about to give another approach. The modern customization is being regularized with enormous use of e-commerce systems at website. (ProQuest, 2007)

Prospective approach of Land’s End
The acquisition is win-win strategy always give benefit to both companies because these companies have something to share with one another. The Roebuck retail stores have desired customers that can be ready to purchase online as well. The direct selling operation that is directed by mutual consent is tempting towards company policies. Customers can give benefits through such acquisition in best way. The direct-selling operations are about to give another discourse look with various level thinking in desired form as customers could get. There is much differentiation between products considerably acquired by customers’ mind. (SWIFT, 2014)

Such customer mind is actually researched by Roebuck retail stores and applied by Land’s End. The result of acquisition is about to give realistic approach as consumer assured after purchase anything from online venture. The Growth revenue is being an important element that has measured success rate of both ventures. (Yunchu & Weiyuan, 2007)

“Acquisition is important part for learning organizations to survive long”

Organizations are converting from profitable to sustainable business it is further creating competition in industry that difficult to grasp. The basic realization is necessary in market and should considerable as customer requires rather than as employee wants to instill. The business model that believes in acquisition can lowers its risk while working in specific industry. Acquisition can give strength to fight with other similar brands in industry. (Senanayake, 2010)

“Sustainable business can periodically acquire improvements”

The mature organizations did not cut off from upgraded phenomenon in industry because as they know that every resources acquired by firm can disrupt if did so. Sustainable competitive advantage means that venture is upgrading its venture and reshaping the business. Such realization ensures long-term solution even for future problems. Sustainable business is only business at industry level because it can deals with upcoming risks more, as compare to “Happy Zombie” companies in same industry. (ProQuest, 2007)

Section 3
Company Decisions & Suggestions for Management
There is constant timelines of decisions because wide range of choices are being communicated so. This was result of easy navigation of website, which stock available in market was being sold at various levels, immediately. In April of 2002, there is enormous need of customized jeans and program is there to facilitate those consumers who want to buy online. The consumer shows attraction towards idea because they want to use it for the sake of convenience. The major item that was introduced at web portal, than, were men’s twill trousers and men’s shirts. (DEMERY, 2011)

Further, mass customization was introduced since establishment and it has shown various level understanding for customers. The statistics has shown that in September 2002 about half stock has been sold and all was sold after full-customized way. The results that have been achieved with complete realization of advertising at various levels. The cataloged based shopping is more attractive towards customer. The best thing about online shopping is that customer can expect that alterations can take time after buying it online. At customer level, company thought every customer on equal grounds and make website attractive and easy for such purpose. (Bitner, 1977)

There is another hallmark in functioning of website and that is about payment options for customers. The wide range of payment options has made the purchase decision easy for customers. Sustained competitive advantage can achieve only when it is about to happen as requested by different intervention. The both internal and external stakeholder has achieved benefits as much as they could. The information technology is important and modern way to use it to spread digital market directly to customer was another justified decision of management. The successive realization of shopping experience it is a way to get down other competitors in realistic way. (Bitner, 1977)

Time frame in Suggestive way
The periodical decisions of management behind website were also important because customers did not want to see outdated stuff in any way. Such value chain considered requirement of customers because it is suggestive in such way that can provide effective delivery system. The decision to acquire shares have accumulated worth of 1.9 billion was also satisfactory decision that can generate many funds for long-term purposes. Its affects the premiums and stock market worth off company at large scale. The effect of these decisions are considerable so because company has 180 stores under operational head. (Yunchu & Weiyuan, 2007)

The seasonal approach of company is important as well because sale of summer clothes in winter is not attractive in any way. The common sense approach of management was actually an effective decision that derived many sales essentially. Sears were main product to be offered by company while identifying competitive advantage in required form. The look upon current stock of company is important as well. The stock prevention measures are being communicated others effectively. The right inventory approach of company increased stay time of customers at website so has created buying behavior. (Yunchu & Weiyuan, 2007)

The uncommon segment of consumers is more profitable. Management has taken steps towards this approach because controlled mechanism was at stake. The management of every element effectively was common in company because of presence of skilled management and labor. Business model as personalization plus fit plus design was attractive for online surfers from home. The need assessment at consumer level was another consideration because website has shown demographical data and need accordingly. (Wahba, 2015)

The best ever ordering process of website is tempting one. The ordering process through wide use of internet is complex. To make it easy to customer could be objectives of leader in online market only. The features approach is most sensible because demands of customer according to different products are centered at features and its values added services. The shirt colors should match with age. It means that website has proper data about the priority for age wise color of clothes. The fad and fashion both are accountable while identifying needs of customers. (ProQuest, 2007)

Section 4:
Takeaways Gleaned from the Case
Take Away 1
With the help of continuous improvement and improvisations, sustainability is derived in customization and technology.

The ongoing process is technology and therefore, different companies are taking steps to make improvements as well as improvisations with ongoing passage of time. Land’s End is considered god in customization with the help of internet technology as management create sustainability through the management a lot of work. Not all of processes are available on website, which are considered as customer’s apparel. Through customization option, there is needed to get everything available. Different choices are divided; so that the customers can enjoy better customization. The perfect choice is customization and technology as this suitable in the market (Wahba, 2015).

Take Away 2
Land’s End uses the internet technology for sake of customers who want to adopt the modern process of buying for gaining satisfaction.

The demands of customers are satisfaction. The Land’s understand the customers wisely. Customers along with higher quality and at cheaper rates buy the products and services. For repetitive sales, there is need of satisfaction. The internet technology is adopted by the Land’s End as it has used websites for apparel customization for their loyal customers. With the help of effective initiatives, frustration of customers evade through purchasing clothes, which are present in market. The customers feel ease through technology as wearing best fits in the modern ways. The measurement can be done body online as this has random selection of designs, colors and sizes patterns. Strategy customization always satisfies the customers due to free chose and wearing through technological help (DEMERY, 2011).

Take Away 3
To gain competitive advantage, the acquisition is considered a crucial factor.

The wise and crucial decision is ASI and acquisition with sear. The strategic tool is mergers and acquisition as this brought competitive advantage in market. Technology plays an prominent and unique role in this manner. The customers are not agreeing to purchase same products and services due to immense competition from one place. Due to gain customer advantage, Land’s End collaborated the sear and urge customers to sell its apparel products within retail stores of company. There is mash up of two brands, which has made customers new. Furthermore, this converts the existing ones. The bar codes of ASI helped the customers to facilitate with platform. Therefore, it is collaborated with the Land’s End website. On contrary, sear has taken benefits of its names and showed the additional customization. Land’s End has taken more advantage as compared to other companies (Bitner, 1977).

Case Study on Land’s End Individual Case Analysis By: ABC Date: Table of Contents TOC \o "1-3" \h \z \u Abstract PAGEREF _Toc431128476 \h 4Introduction PAGEREF _Toc431128477 \h 4Section 1 PAGEREF _Toc431128478 \h 5What Is LANDS’ END PAGEREF _Toc431128479 \h 5Mass-Production and Customization at Venture PAGEREF _Toc431128480 \h 5Core Technology PAGEREF _Toc431128481 \h 6Section 2 PAGEREF _Toc431128482 \h 7Key Issues/Problems of the Case PAGEREF _Toc431128483 \h 7Establishment through unknown segmented market PAGEREF _Toc431128484 \h 7Sustainable Competitive Advantage PAGEREF _Toc431128485 \h 8Prospective approach of Land’s End PAGEREF _Toc431128486 \h 9Section 3 PAGEREF _Toc431128487 \h 10Company Decisions & Suggestions for Management PAGEREF _Toc431128488 \h 10Time frame in Suggestive way PAGEREF _Toc431128489 \h 11Section 4: PAGEREF _Toc431128490 \h 12Takeaways Gleaned from the Case PAGEREF _Toc431128491 \h 12Take Away 1 PAGEREF _Toc431128492 \h 12Take Away 2 PAGEREF _Toc431128493 \h 13Take Away 3 PAGEREF _Toc431128494 \h 13Take Away 4 PAGEREF _Toc431128495 \h 14Section 5 PAGEREF _Toc431128496 \h 14Period of Case & technology Decisions PAGEREF _Toc431128497 \h 14Section 6 PAGEREF _Toc431128498 \h 16Customer loyalty through IT driven strategies PAGEREF _Toc431128499 \h 16Customized software solution PAGEREF _Toc431128500 \h 16Acquisition to achieve sustainable competitive advantage PAGEREF _Toc431128501 \h 17Online access to Encyclopedia Britannica PAGEREF _Toc431128502 \h 17Section 7: PAGEREF _Toc431128503 \h 18Supported Material from Outside Sources PAGEREF _Toc431128504 \h 18Supported material: PAGEREF _Toc431128505 \h 18Conclusion PAGEREF _Toc431128506 \h 19References PAGEREF _Toc431128507 \h 20 AbstractThe discourse has described entire example as per Information technology (IT) and its devised strategy according to various assumptions. That strategy that undertook land’s End custom tailored apparel initiative as core purpose to formulate strategy. There is data that has shown hardly a year as response of consumer towards website purchase of Chinos and jeans. These both are products that have tailored over there at website and purchase decision depends upon it. The 40 per cent response has been recording since establishment of tailored product over there. The best thing is that about 20 per cent of those consumers never have purchased such products through website. The web-based customer service is more tempting towards customers now a day as observed by data. This is all miracle of mass customization in best possible manner. Therefore, one can say that mass customization is the way to gain sustained competitive advantage in composite process. Ironically, Land’s End users has endorsed the use of internet for buying and selling and included many stakeholders in it. IntroductionThere are many hurdles in shape of physical buying because people are resultant to combine their minds while buying. The choice-based shopping is possible on web server where customer can select their outfit accordingly. The Lands’ End’ program for sale of Chinos is one of best program that considered customization of consumers in best way. In October 2001, the program was initiated because customers have many choices there at online web-based server and there is absolute choice that represents actual need of customer. The cloth shopping requires many dimension to consider, as length is one, waist size is second and all other fit variables as secondary choices. There is consensus among customers of online shopping that web-based shopping have more choices to give as compare to physical shopping. Further, gender base outfit is another dimension to think for success initialization. Section 1What Is LANDS’ ENDSince 1963, the Lands’ End that was there in Chicago and dealing with various level of customers. The traditional stuff was among pioneer products offered by online store because they though to give their customers as they want and customer have need to buy such product at that time. The call center was functional for sake of customer services along with website venture at various levels. The best thing about this technology is about the delay time between product ordered and product received. The Lands’ End is expanding its web presence because it is facilitating its consumers. CITATION Bit77 \l 1033 (Bitner, 1977)One can say that internet has endorsed modern culture of buying things according to different considerations of consumers. The desirable economies of internet is being provided the only way as Land’s End is about to give. Customized way is only way that requires appropriate action to communicate and Lands’ End argues while facilitating customers. Major costs can cut from various motives to advertise business. The printing, creating and mailing catalogues is important activity mix of company to gain its customers. The company is giving away what require giving just because of digital marketing at huge level. CITATION Bit77 \l 1033 (Bitner, 1977)Mass-Production and Customization at VentureThe complete consensus about mass-customization has started from 1990 and such customized way is still a contemporary approach. The mass production is another way to tackle entire customized product. Another mindset thinks about mass-customization in another way because it can show that there is consistent approach towards resources of production but optimum manufacturing can come through this aspect. For example, many big technology-centered companies as if Dell in first position, apple in second and Gateway in third has started thinking about personal computers through mass customization. CITATION DEM11 \l 1033 (DEMERY, 2011)Core TechnologyRealistically, these computers require a core need of consumer so that these computers can assembled as per need of consumers. The initialization of customization at personal computer now can be purchased through online venture as launched by these aforementioned firms. These firms are producing as per dimensions and according to various level of information. The best example of mass customization can see through Reflect.com and its consumer interface ideally. From beauty product’ customization to automobile customization all things are being judged through this venture. CITATION DEM11 \l 1033 (DEMERY, 2011) “Digital Tailoring” The digital tailoring system is being monitored through online shopping website as need assessment of consumers. The generation of different market results comes true when various levels of shopping carts were being made by many web-based thinkers. There is constant network of inventories and entire stock realization because it requires online shopping as per requirement of customers. The same tailoring system can tackle many customers more efficiently than physical system of controlling customers. The variety of styles and different fabrics based system is best way to judge customer who are there at website for buying dress. CITATION Kag10 \l 1033 (Kagermann, Osterle, & Jordan, 2010) “Shipping Delays” Further shipping delays and other such kinds of hurdles are also considerable by customers because they want to buy it online and they have cushioned so. There are three types of customized mindset workable at online venture. First is about personalization because such mindset is about to give essence as require and endorse by variety of products. The personalization give essence that there is product for you only. CITATION Cor14 \l 1033 (Cornell, 2014) The next realization is about fit because that how cloth is fit for you in representation in better aspect because it has to give better option. Customers can give its measures under this head. The last approach is about design and one can say web postal may ask that how much value added services are being considerable after choosing fit and personalization. CITATION Kag10 \l 1033 (Kagermann, Osterle, & Jordan, 2010)Section 2Key Issues/Problems of the CaseEstablishment through unknown segmented marketThe digital marketing is two-way approach in online shopping venture. One way can give benefit and other is not. The e-commerce centered business has faced challenge when technology theft happened in industry. There are many substitutes and competitors available in market and company has not gained sustainable competitive advantage to retain its customers. The network building with consent of customers is important but its effectiveness cannot ensure in any aspect. The efficiency cannot ensure because platform negates role of Information technology if some other venture steal it. The continuous improvements has not ensured because competitors have big hurdles to intervene in destructive manner. CITATION Pro07 \l 1033 (ProQuest, 2007)The minimum cost of production is another issue because it can no sustain with dynamic nature of consumers at huge scale. The costs are only way that is tempting for customer who wants to initiates purchase decision. The only internet cannot effective distribution channel in any way at Lands’ End constantly endorsed through different way. The niche identification is important to each business and Lands’ End identifies an uncommon segmentation. The identification of customers in Apparel market is important and it gives various approaches with enormous ways with satisfaction. Beyond the issues of technology there is successful intervention given by technology to company. One is about personalization and other is differentiation in market. CITATION Pro07 \l 1033 (ProQuest, 2007)Sustainable Competitive AdvantageThe customer’s preferences are constantly changing and internet gives benefit to this business model. The internet technology and its more than basic use are only considerable and this has provided the streamline to think about various customer levels. The infrastructure of website is another tempting thing because consumer can navigate easily from one category to another. There is no substitute of this thing in any aspect because successful buying of articles by customer through easily navigated website can retain customers. Further, website looks and aesthetic behavior of website can accomplish consumer detailed in detail. CITATION Mas10 \l 1033 (Senanayake, 2010)The body scanning software is being used by online web portals of shopping and such software ensures that there will be no choice of fraud. These issues and its proper tackling mechanism are believed to different from other apparel company. It has provided competitive advantage to this one; in presence of many other web portals available there in online venture. The creative way of navigation and user interface is about to give another approach. The modern customization is being regularized with enormous use of e-commerce systems at website. CITATION Pro07 \l 1033 (ProQuest, 2007)Prospective approach of Land’s End The acquisition is win-win strategy always give benefit to both companies because these companies have something to share with one another. The Roebuck retail stores have desired customers that can be ready to purchase online as well. The direct selling operation that is directed by mutual consent is tempting towards company policies. Customers can give benefits through such acquisition in best way. The direct-selling operations are about to give another discourse look with various level thinking in desired form as customers could get. There is much differentiation between products considerably acquired by customers’ mind. CITATION SWI14 \l 1033 (SWIFT, 2014)Such customer mind is actually researched by Roebuck retail stores and applied by Land’s End. The result of acquisition is about to give realistic approach as consumer assured after purchase anything from online venture. The Growth revenue is being an important element that has measured success rate of both ventures. CITATION Pro071 \l 1033 (Yunchu & Weiyuan, 2007) “Acquisition is important part for learning organizations to survive long” Organizations are converting from profitable to sustainable business it is further creating competition in industry that difficult to grasp. The basic realization is necessary in market and should considerable as customer requires rather than as employee wants to instill. The business model that believes in acquisition can lowers its risk while working in specific industry. Acquisition can give strength to fight with other similar brands in industry. CITATION Mas10 \l 1033 (Senanayake, 2010) “Sustainable business can periodically acquire improvements” The mature organizations did not cut off from upgraded phenomenon in industry because as they know that every resources acquired by firm can disrupt if did so. Sustainable competitive advantage means that venture is upgrading its venture and reshaping the business. Such realization ensures long-term solution even for future problems. Sustainable business is only business at industry level because it can deals with upcoming risks more, as compare to “Happy Zombie” companies in same industry. CITATION Pro07 \l 1033 (ProQuest, 2007)Section 3Company Decisions & Suggestions for Management There is constant timelines of decisions because wide range of choices are being communicated so. This was result of easy navigation of website, which stock available in market was being sold at various levels, immediately. In April of 2002, there is enormous need of customized jeans and program is there to facilitate those consumers who want to buy online. The consumer shows attraction towards idea because they want to use it for the sake of convenience. The major item that was introduced at web portal, than, were men’s twill trousers and men’s shirts. CITATION DEM11 \l 1033 (DEMERY, 2011)Further, mass customization was introduced since establishment and it has shown various level understanding for customers. The statistics has shown that in September 2002 about half stock has been sold and all was sold after full-customized way. The results that have been achieved with complete realization of advertising at various levels. The cataloged based shopping is more attractive towards customer. The best thing about online shopping is that customer can expect that alterations can take time after buying it online. At customer level, company thought every customer on equal grounds and make website attractive and easy for such purpose. CITATION Bit77 \l 1033 (Bitner, 1977)There is another hallmark in functioning of website and that is about payment options for customers. The wide range of payment options has made the purchase decision easy for customers. Sustained competitive advantage can achieve only when it is about to happen as requested by different intervention. The both internal and external stakeholder has achieved benefits as much as they could. The information technology is important and modern way to use it to spread digital market directly to customer was another justified decision of management. The successive realization of shopping experience it is a way to get down other competitors in realistic way. CITATION Bit77 \l 1033 (Bitner, 1977)Time frame in Suggestive way The periodical decisions of management behind website were also important because customers did not want to see outdated stuff in any way. Such value chain considered requirement of customers because it is suggestive in such way that can provide effective delivery system. The decision to acquire shares have accumulated worth of 1.9 billion was also satisfactory decision that can generate many funds for long-term purposes. Its affects the premiums and stock market worth off company at large scale. The effect of these decisions are considerable so because company has 180 stores under operational head. CITATION Pro071 \l 1033 (Yunchu & Weiyuan, 2007)The seasonal approach of company is important as well because sale of summer clothes in winter is not attractive in any way. The common sense approach of management was actually an effective decision that derived many sales essentially. Sears were main product to be offered by company while identifying competitive advantage in required form. The look upon current stock of company is important as well. The stock prevention measures are being communicated others effectively. The right inventory approach of company increased stay time of customers at website so has created buying behavior. CITATION Pro071 \l 1033 (Yunchu & Weiyuan, 2007)The uncommon segment of consumers is more profitable. Management has taken steps towards this approach because controlled mechanism was at stake. The management of every element effectively was common in company because of presence of skilled management and labor. Business model as personalization plus fit plus design was attractive for online surfers from home. The need assessment at consumer level was another consideration because website has shown demographical data and need accordingly. CITATION Wah152 \l 1033 (Wahba, 2015)The best ever ordering process of website is tempting one. The ordering process through wide use of internet is complex. To make it easy to customer could be objectives of leader in online market only. The features approach is most sensible because demands of customer according to different products are centered at features and its values added services. The shirt colors should match with age. It means that website has proper data about the priority for age wise color of clothes. The fad and fashion both are accountable while identifying needs of customers. CITATION Pro07 \l 1033 (ProQuest, 2007)Section 4: Takeaways Gleaned from the CaseTake Away 1With the help of continuous improvement and improvisations, sustainability is derived in customization and technology. The ongoing process is technology and therefore, different companies are taking steps to make improvements as well as improvisations with ongoing passage of time. Land’s End is considered god in customization with the help of internet technology as management create sustainability through the management a lot of work. Not all of processes are available on website, which are considered as customer’s apparel. Through customization option, there is needed to get everything available. Different choices are divided; so that the customers can enjoy better customization. The perfect choice is customization and technology as this suitable in the market CITATION Wah152 \l 1033 (Wahba, 2015). Take Away 2Land’s End uses the internet technology for sake of customers who want to adopt the modern process of buying for gaining satisfaction. The demands of customers are satisfaction. The Land’s understand the customers wisely. Customers along with higher quality and at cheaper rates buy the products and services. For repetitive sales, there is need of satisfaction. The internet technology is adopted by the Land’s End as it has used websites for apparel customization for their loyal customers. With the help of effective initiatives, frustration of customers evade through purchasing clothes, which are present in market. The customers feel ease through technology as wearing best fits in the modern ways. The measurement can be done body online as this has random selection of designs, colors and sizes patterns. Strategy customization always satisfies the customers due to free chose and wearing through technological help CITATION DEM11 \l 1033 (DEMERY, 2011). Take Away 3To gain competitive advantage, the acquisition is considered a crucial factor. The wise and crucial decision is ASI and acquisition with sear. The strategic tool is mergers and acquisition as this brought competitive advantage in market. Technology plays an prominent and unique role in this manner. The customers are not agreeing to purchase same products and services due to immense competition from one place. Due to gain customer advantage, Land’s End collaborated the sear and urge customers to sell its apparel products within retail stores of company. There is mash up of two brands, which has made customers new. Furthermore, this converts the existing ones. The bar codes of ASI helped the customers to facilitate with platform. Therefore, it is collaborated with the Land’s End website. On contrary, sear has taken benefits of its names and showed the additional customization. Land’s End has taken more advantage as compared to other companies CITATION Bit77 \l 1033 (Bitner, 1977). Take Away 4Loyalty of customers has been retained through strategy of customization as this brings the competitive advantage. The symbol of success is customers’ loyalty. This can be retained by the organization with the help of customization. Internet presents different choices through customization options. These options are for avoiding the customers as these urge customers to think about substitutions and other alternative presented in the market. The competitive advantage is gained by the Land’s End by showing different options. The customization strategy is perfectly brought the competitive advantage for the company and this has been done through the differentiation process. Through the internet integration, the company has gained several advantages. The most important thing is the happiness of Land’s End customers. Through this technology, the customers become more loyal and satisfied CITATION Cor14 \l 1033 (Cornell, 2014). Section 5Period of Case & technology DecisionsThe company Land’s End has believed on customization for attraction its customers. The strategy is considered as choice of customers and it is considered as priority for provision of Fir clothes for end users. Customization is considered as important factor, which remain apart from the fit costumes. The company’ management initiatives are backed through the online facility as there is provision of shopping experience. Land’s End is considered as primary company, which has process of customized production. The composed Trio of customization, fitted cloths and technology showed a huge impact on strategy of company bases on sales department. Through this, the customers have placed themselves in better position while choosing clothes as this considered convenient. Under several fitting structure, the provision of clothes has amazing experience over company competitors as this sustained the competitive advantage for company. In success of company, the role of technology plays an important role. For communication, the company effectively utilizes the information. This remains helpful in production of clothes and other related items. The company use internet due to customization and there is efforts to have internet technology for gaining better results. Through this, the management brings more customers and there is minimal cost in the printed media. The sale of company increase dramatically through online source for selling. The sale of company is announced for 40% . About 20% of customers have not utilized the technology of company. To attract customers, this is considered as amazing achievement. This is symbol of effective strategy regarding sale of cloths CITATION Pro071 \l 1033 (Yunchu & Weiyuan, 2007). The important factor is competitive advantage. The real advantage for company comes when this scenario sustained over long time. After acquisition, the management has analyzed which showed there are over 40000 sales of apparel items. This enhances sear collaboration as improvisation and modern customization do according to the requirements of company. The constant sales are assumed as indication for sustainable competitive advantage, which has achieved by management. Therefore, these efforts of company management take off company towards the sustainability while achieving the competitive advantage. This must be continuing in the future as well. If these practices are not continued then this leads towards disconnection to gain sustainable competitive advantage. No doubt, other companies are also having such kind of strategies for acquiring shares of market. There is need of commitment because of tough competition CITATION SWI14 \l 1033 (SWIFT, 2014). Section 6Customer loyalty through IT driven strategiesWarner Brothers showed secured loyalties of customers. The acquired customers are on constant touch with company and therefore, they purchase products and services. For company, this is considered as biggest achievement. This enhances continuous purchasing of items; such as shirts, pants, apparels and a long line of products. The symbol of IT driven strategy is Torrent for Land‘s End strategy. The expansion and differentiation enhance differences of company in market. The constant flow is ensured through loyalty of customers, as financial resources are incoming source for company. The loyal customers are source of equity for company as bring financial resources. The company established its position to be sustainable over time. Therefore, the company do not show worry related to revenues CITATION Kag10 \l 1033 (Kagermann, Osterle, & Jordan, 2010). Customized software solution This branch showed focus on personalization and customization. All this is related to creation of different business apparel, which brings competitive advantage. For customization, the company use internet technology, which enhance color, design and fabric. The company has partners; such as Archetype solutions, Inc provided a form. There is different barcodes tracking. Different patterns are provided for numerous styling alternatives. The company needs to be sustaining through IT technology. The company has utilized effective websites without investing in the advertising campaign and this enhanced good responses of company. The company showed intended, as this is helpful to sustain competitive advantage. The Bit Torrent gives different options. Different options are given to customers for downloading favorite music, videos along with different resolutions. The internet technology urge the customers and management to understand the most important and common aspect of customization in market CITATION Mas10 \l 1033 (Senanayake, 2010). Acquisition to achieve sustainable competitive advantage The acquisition increase customization with help of collaboration. The company has assessed sales with help of acquisition. Therefore, there are more than 40000 sales through apparel items. For collaboration, the decisions are sear as this face new and enhance uniqueness entrants in the market of apparel for sustaining the competitive advantage. Apart from CEO, the management has done great job and gained immense success. Encyclopedia Britannica through technology has improvised and emerged as authentic source of information in entire world. In English speaking world, this is first encyclopedia along with perfect utilization of technology as there is no alternative. Microsoft acquisition on websites and Android brought competitive advantage for company CITATION Kag10 \l 1033 (Kagermann, Osterle, & Jordan, 2010). Online access to Encyclopedia BritannicaIn this case, internet technology is prominent. Land’s End use technology of intent for customization and intent technology is to gain better results. For satisfaction of customers, the company goes with the existing products and customization is done through internet. The internet is considered as fastest source for new customers arrivals. The existing customers of company also convert them at new source and they navigate on internet. There is online access to customers on different android, websites and other things. Another important consideration is mass customization. This comes in places as the organizations are engaged through large numbers of items, which are produced in special manner. There is need to focus on individual needs. During mass customization, different aspects are taken. Fit, design and personalization are considered as important factors, which facilitate mass customization CITATION Pro07 \l 1033 (ProQuest, 2007). The ordered processing is facilitated through customization as this is considered in better position for selling products by enhancement of specification. There are many features as these are quiet enough for users regarding utilization of better quality and experience. The order processing is crucial element in sustainable competitive advantage. There is no need to be neglected. The competitors also have eye on customization. Section 7: Supported Material from Outside SourcesSupported material:Through several resources, the material is required. These sources can be journals and books. For investigation of case, the journals remain helpful. Ample of evidences can be provided through this. This highlights needs of customers, information technology use, and fitting costumes as well as cloths. The detail description is as follow. The Google books provide rich sources, which is useful source of information. This is related to customization of orders and information technology is useful while online purchasing is demanded. Such kind of sources is based on Abdelkafi (2008) and Gardner & Piller (2009). These are considered as supported material as adquate information can be gained related to the customization. Furthermore, to support business, use of information can be get through technology. There is exploration of Journal articles to get information related to different concepts which are used in case. This information is about online purchasing, customization and loyalty of customers. ConclusionThe strategies related to IT are compulsory for companies as this enhance differentiation in market. In apparel business, the differentiation is considered as important element. The main purpose for creation of this is customization, which can be done through the apparel trends and requirements. Different IT driven strategies can be done through integration and road map of this is improvisations. This rejects or vanish barriers from way of customers and brings competitive advantage. The apparel competition is considered different as IT strategies also customization through technology. No doubt, all of companies in market have intention to prevail on market. References BIBLIOGRAPHY \l 1033 Bitner, L. S. (1977). Differences between women's apparel retail strategies. Cornell University. Cornell, J. (2014, March 14). Sears Holdings to Spin-Off Lands' End. Retrieved September 21, 2015, from Forbes: http://www.forbes.com/sites/joecornell/2014/03/14/sears-holdings-to-spin-off-lands-end/ DEMERY, P. (2011, August 10). Lands’ End re-fashions its European e-commerce strategy. Retrieved September 21, 2015, from Internet retailer: https://www.internetretailer.com/2011/08/10/lands-end-re-fashions-its-european-e-commerce-strategy Kagermann, H., Osterle, H., & Jordan, J. M. (2010). IT-Driven Business Models. John Wiley & Sons. ProQuest. (2007). Factors Contributing to Consumer Willingness to Adopt Body Scanning Technology. ProQuest. Senanayake, M. M. (2010). Mass customization: points and extent of apparel customization. Journal of Fashion Marketing and Management: An International Journal, 14(2), 282-299. SWIFT, M. (2014, July 13). 12 Websites That Let You Design and Print Your Own T-Shirts. Retrieved September 21, 2015, from Brit: http://www.brit.co/design-your-own-tshirts/ Wahba, P. (2015, July 27). Lands' End CEO on her post-Sears plan: "I am here to move the needle". Retrieved September 21, 2015, from Fortune: http://fortune.com/2015/07/27/lands-end-marchionni-strategy/ Yunchu, Y., & Weiyuan, Z. (2007). Prototype garment pattern flattening based on individual 3D virtual dummy. International Journal of Clothing Science and Technology, 19(5), 334-348.

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