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many benefits of coordinated global product

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Assignment

Total Words: 847

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There are many benefits of coordinated global product launch because product launch at global level widens the scope of business and it increases the profits for the business and the organizations. But here the product launch has been considered as coordinated which means coordination is necessary for the effectiveness by coordinating all of the efforts of the marketing and launching the product. Before actual launch, planning, market segmentation, and product development should be focused so that once the product is launched there might not be any lacking.


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There are many benefits of coordinated global product launch because product launch at global level widens the scope of business and it increases the profits for the business and the organizations. But here the product launch has been considered as coordinated which means coordination is necessary for the effectiveness by coordinating all of the efforts of the marketing and launching the product. Before actual launch, planning, market segmentation, and product development should be focused so that once the product is launched there might not be any lacking.

Question No. 2:

Corporate name in the global branding is very necessary and effective for maintaining the success rate of the product and brand. Corporate name helps the corporation to distinguish the brand among the array of brands and it acts as attraction point for the company. However, some points also go against the corporate name in the global branding which might be problematic in case of failure. On the other hand, other brands might be overlooked and their performance and perceptions might be overly attached with the corporate name in the global branding (Moran, 2013).

Question No. 3:

International services are in upward trend and their growth is not without any reason as there are many causes of growth of international services which are not only related with the products but also the services industry is growing. The international perspective of services along with international or global brands is necessary because only product cannot be successful as services especially after sale services ensure success of the product. International services are very important for the global aspect of the marketing.


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