Marketing goals and objectives

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 628

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Marketing goals and objectives
Goals and SMART Objectives
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Marketing goals and objectives:

Marketing plans and objectives are the core part of any business organization to run according to the planning and execution. The development of the product and brand awareness helps in to increase brand equity. The main marketing objective of cow tales is to maintain the relationship from suppliers and distributors to achieve the placement of the cow tales product. With the helped of promotional mix of marketing strategy the sales of cow tales would be enhanced and attain the maximum sales target of the product. Building and developing web page and target the customers through social media to increase the brand equity of the product. in developing marketing objectives there are three things that must be rectify in the target audience first segmentation then target market and then creates positioning g in the minds of the customer. In determining, the marketing goals specify the strategies of marketing promotional mix that must be followed to gain the sales target of the company. (Chaffey, 2015)

In marketing objectives a certain direction is provide to the employees that how they perform according to the marketing objectives. The objectives are according to the goals direction of the company. The marketing objective recognizes that the capability and consistency in the employee performance towards the marketing plans.  Evaluating and assessing the each performance ability of marketing plans that are necessary to achieve the product objectives. Therefore, the process starts from goals. The strategies are developed to achieve the goals. The objectives are derived to implement the strategies. Tactical marketing plans are identified that how to achieved the objectives to gain the goals of the organization. Cow tales must analyze the marketing objectives that are according to the promotional mix of the company and complete analyses of the external environment factors to derive the strategic marketing plans for the company. (Johnson, 2012)

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