Marketing Information System

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: other

Total Words: 512

Document Outline

Definition

Marketing information system or MIS is a very helpful technology that has been using for the management of information system and let the managers to improve their marketing decision-making


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Definition

Marketing information system or MIS is a very helpful technology that has been using for the management of information system and let the managers to improve their marketing decision-making. This technology was introduced by Jobber in 2007 as he defined it, MIS is a system which is used to for the marketing purposes by collecting useful information, stored it and then use it by the manager to make analyses different aspects. This system analyses marketing information which is collected on the continuous basic from inside and outside sources of an organization. MIS is a set of structure of methods and procedures for continuous collection of data, its analyses and presentation of the information for the use of managers in the process of marketing decision-making (Ezekiel & Anyadighibe, 2013).

Business Application

MIS has been successfully using by the large number of organizations for the decision making process in the marketing of a product. In this consideration, the collected information on the regular basis helps the manager to make an estimate about the expected response of a product in the marketing by the mean of analyzing the information that has been collected by the system. The MIS system is based on the information that is collected in the past, the present trends and techniques that have been using in the current marketing strategies and the expected response of the different marketing techniques, and a product or service in the market

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