Marketing information systems – Sales force automation:

Organization are moving toward cross functional integration the major reason is that the organization can re-engineer and improve their operational processes .and can change their traditional way to perform their functions. By adopting cross-functional system, Organization can share their information and resources within and outside the organization and can improve their business efficiency and effectiveness. It will integrate the strategic partners of the organization with them, such as customers, supplier’s distributers, etc.

The trend toward cross-functional integrated enterprise systems is occurring because it enables the organization redesign and gets better processing across the whole of the organization by crossing the boundaries of traditional business functions. The cross-functional systems allow information sharing in their resources and improve the good organization and usefulness of business processes, and develop strong strategic relationships with customers, distribution channel, and organization’s business partners.

CH 7 ANS 2 Organization are moving toward cross functional integration the major reason is that the organization can re-engineer and improve their operational processes .and can change their traditional way to perform their functions. By adopting cross-functional system, Organization can share their information and resources within and outside the organization and can improve their business efficiency and effectiveness. It will integrate the strategic partners of the organization with them, such as customers, supplier’s distributers, etc. The trend toward cross-functional integrated enterprise systems is occurring because it enables the organization redesign and gets better processing across the whole of the organization by crossing the boundaries of traditional business functions. The cross-functional systems allow information sharing in their resources and improve the good organization and usefulness of business processes, and develop strong strategic relationships with customers, distribution channel, and organization’s business partners. Cross-functional system has replaced the legacy system with the software, which has the capability to manage and integrate the cluster of supporting parties of the business. This system helps organization to increase its efficiency and effectiveness. ANS 9 There are many e-business applications for small companies that can be suggested to them. Few of them are given below. Online transaction processing systems: Many of business around the world conduct their operation online. Online transaction system can facilitate them to in data entry, maintenance of database, automating processing of transaction, automated reporting and documentation of transaction and processing of enquiry. All these are the steps of transaction processing cycle. Enterprise collaboration systems: this system helps to co-ordinate collaborate and communicate in different departments and its members. These three basics are crucial for a business success. This system contains three basic tools, which are electric communication, management of collaborative work and electric conferencing tool. Marketing information systems – Sales force automation: the information technology provided by this system not only support the operation and management function but also facilitate the marketing function as well. Sales personals are provided with Tablet and laptops, which are equipped with sales contract, management system. And help them to stay updated with latest information and helps them in increasing their performance. This information sharing brings strategic advantages to the organization and increases the sales figure and access to the target customer. Analysis Exercises: ANS 2: eLance.com: Main target of eLancing websites is the free lancers. In this site free lancers have the facility to create their profile by providing them with personal information, their past work experience and a bit of samples of their previous work done. Free lancers can post their proposal for job. Then the client have the option to choose the best free lancer bases on the test scores, their public rating, their portfolio, the bid placed by him and some other factors. Both the client and the freelancer need to create profile to post project or for job. Though eLance deduct its free of 8.75% on every bid placed against the project and quoted by the client. In addition, the clients have the facility to feature its project for $25 to increase exposure. Usually these website are found user friendly and simple. Guru.com: Guru Website are similar to elLncing websites. It is also for freelancers and clients who wand job and the other want to be done their work. Currently 900,000 are using these sites from the whole globe. Who are trying to gain projects from clients? Another feature in site is its workroom. Where the client and the freelancers can make agreement, communicate with each other and share the project related document same as elance .com. Guru website is also easy to operate. Monster.com: Monster.com is one biggest online job board available to both the job seeker and the employer. Organizations are growing globally and with their growth, they need more personnel to work target. so the monster.com find this gab and filled it. It contains jobs from all industries, all department al all regions of the world. Moreover this it also have an additional feature of building CV, advising for employee career, education, training and many more thing, jobseekers can post their CV to increase their chance of being hired. Everything relating to job is combined in one place by monster.com to give the user a wholesome experience so the user can access all of the features of the website in single place while visiting their site. Virtualworker.com: At the time Freelancer own Vworker.com it is also similar to other two Websites and also design for the same purpose of connecting the freelancers and clients. Currently it has 10,412,246 users available to handover the project and total 5.5 million projects are posted in different fields. These figures make it the world largest freelancing and outsourcing website. This website have managed the freelancers in such a way that the client can review their profile by the catagory he need to fulfill his need. It also have simple and convenient interface. B) All three free lancing website have their own plus points with respect to their built-in features. However, on my top priority the site lies is freelancer.com. It is the one of the largest platform for free-lancer and outsourcing organization. In this site you can review other bid posted .freelancers can calculate their chances of being hired for a specific project. Client can evaluate the free lancer from their history he can see his current rating for completion on time and number of project he obtain previously. He compares different bids according to its budget. He can see the current location of freelancer. In short, it possesses all the features that are required by both the client and freelancers. CH 8 ANS 9 No, the cases given demonstrate the revolution in business and technology change over. Each company has the different case. Any organization need describe that when and if he needs to buy the ERP or not. Why an organization will have its need? It will need the ERP system to customize the business according to its need and to make improvement in its currently existing technology that would fit its need. But (as with Kennametal) Need should justify decisions and actions need not the technology. Real World Case 2 Based on its forecasting Cisco modified its inventory according to the market demand. However, when the demand for inventory decline in market it is stuck with the excess inventory. at that time it was using push system Then it switched to pull system now he was timely informed about the market demand from it distributers and partners. in pull system the market data passes through an analysis process which pre generate the demand signal. More over this thing the pull system is based on collaboration among all department who share information to provide breakeven point between demand and supply. If there is no pull signaling from the business partner they will keep on producing more and more inventory. Current economy state effect most to the inventory system of any organization .when there is downturn in economy it is required to increase the cost. However, in growing economy organizations can give better performance with pull system. Because there is more demand or supply of money is more in developing economy. Company’s different department must collaborate with each other in order to predict the demand more accurately. In this case IT play more considerable role because data can be transmitted in no time and with ease. Such a inventory system which is supported by IT structure of the company inventory level auto-update with the demand prevailing in market. O’Reillys Auto Part got boom in its business due to downturn in local economy but the Cisco Black and Decker faced reduction in demand. They were needed to change their system to pull system to decrease their cost to meet the demand an get more cash returns. O,Really used its Inventory system as competitive advantage against market by increasing its inventory turnover by 44%.though the reason to change inventory system for every organization is to reduce their cost. CH 9 ANS 4: The critical success factors for retail e-business start-ups are: Selection and value: To give your business a competitive edge it is necessary to offer differentiated product at attracted price. It does not mean that you make your price the most lowest in market that you failed to meet the operational expenses of the business. Usually for such a product, it is considered that it will low by its quality. good quality can fill the gap of high price Performance and service: A good website must be user friendly it should be easy for user to operate navigate through it. In addition, the organization must insure that the product listed on website be available back in inventory. In addition, inventory should be ready to shift to the customer. Look and feel: B2C customer should feel optimal experience. There must be such graphics that attract customer and gave him a good feel. Interface must be product oriented. Advertising and incentives: Every e-business needs to advertise on other sites and social networks, to bring more traffic to their business. SEO is considered a crucial and effective marketing tool. Personal attention: Personal shopping experience can be more effective to promote e-business and making your customer loyal to you. Another technique is one to one marketing with helps most in e-business promotion. Community relationships: Many of the e-bossiness bold online community where the old and prospective customer can share their views about the product .e-business organization can use these tools such as chat room forums and message board to create online community. Security and reliability: customer must feel safe while performing any monitory transaction through your website. E-business have to create goodwill in market to prove themselves trustworthy and for ensured good customer service.. Great customer communications: Communication and information channel of the business must be responsive. Analysis Exercises:  ANS 2 Cars.com: it is a good website to find your desired car or to sell your car. Customer can choose. It is desired by specifying its required features in car. It is easy to navigate through and easy to use. It can be used for research on car market. if you are willing to buy a new one from local market. This website allows its users to contact individual and dealers of cars buyers and sellers. It is preferable for buying a new car. Kbb.com: I have used this website many times when was in need to buy or suggest my friend and for myself a new car. Users can get information about the every brand model and year and how much is to be paid for specific car. There are thousands of reviews about every care model narrating that what are it good and bad features. Moreover, it is on my priority to find a good car for me. Edmunds.com: Kbb and Edmund.com both are similar sites and provide most relevant information about each individual brand .users can get discount on new car purchases. This is also one of the website, which I use whenever I need to change my car. b. Priority of website selection changes with the user experience with them. But if someone will ask me to suggest I will suggest him Elmunds.com and Kbb.com. my this suggestion is based on the review given by the public on cars which matters to buy for every individual. I can also compare my different pairs of cars side by side to find the best one. once I found my desired car I will move to Cars.com to fin dealer or individual for the same car then I can compare their price to buy my new car. c. The finding of a study conducted by the Consumer Federation of America that the new care buyer have to pay 20 billion per year .New care buyer saves $1500 per vehicle. Ch 10 Discussion Questions: ANS 3: Management use MIS to retrieve data and information to take important decision but the DDS have more exposure than MIS. Its uses are wide in range and features. There is more than one way to retrieve information n from queries. Furthermore, managers can take better decision as compare to MIS. With the help of DDS ad-hoc queries can be handled .the manager can take part in interactive analytical modeling.DDS support unstructured and semi structured and designed to take decision based ad-hoc analytical modeling and insight and judgment of manager. DDS also provide manager with possible available alternatives for solution. ANS 8: No. according to the experts computer will never be able to understand analytical reasoning like human. But there is the possibility that computers pass the “turning test” though it is considered that in future the computer will be equipped with artificial intelligence. Analysis Exercises:  ANS 1: As per my previous experience with Bizrate.com when I clicked on laptop link in that site it took me to the list of the laptop which were available to buy. But there were no proper segregation of categories properly the lies was equipped with the spare part and tablets too. Its interface was not user friendly. Their searching criteria was not clearly defined .there was lake of review with the products listed there. This website also lake the function of product compare within all categories. on the behalf of these draw back I will prefer to use net.com to see reviews from professionals. Non-retail business can also use such service. There are many websites on internet i.e. we can provide the facility of auto mechanic where customer can visit and call for mechanic in any location or they can compare them mechanic service rates. think, I will use service from website Bizrate is using DDS with which use the management can choose between different alternatives. In addition, evaluate its results by the review, features and change in prices Real World Case 2Kimberly-Clark took benefit from understanding the customer behavior using virtual reality technology. He made it easy to test new product to match with customer behavior. Alternatively, Wallmart used infrared technology to track customer behavior toward in their stores. Understanding the customer spending pattern and its review against relevant product facilitate a business to position their product in market in a better way. This revolution in industry will radically change the traditional way to conduct the businesses. And sure this will help in companies to pilot test their product before its launch. This change in industry can change the way to assess the customer behavior in an unbelievable manner with the help of technology it can be done easily. Virtual reality can help to train drivers, pilot and soldiers in a more accurate way. It can save them from accident, which may happen in case of physical training. It will help the users to understand the machine in-depth. Armies can use this technology to simulate war environment and train them before deploying in actual.

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