McDonald’s Adventure in Hotel Industry
Subject: Consumer Behavior
Paper Model: APA
Paper Type: Admission Essay
Total Words: 1100
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McDonald’s restaurants are market leader in its industry and well known for their cleanliness, hospitality, and quality. Decades ago, McDonald’s started its journey in this industry and earned respect and success. In order to analyze the strategies of McDonald’s around its hoteling adventure, a case study titled “McDonald’s Adventure in Hotel Industry” has been reviewed in this paper.
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McDonald’s restaurants are market leader in its industry and well known for their cleanliness, hospitality, and quality. Decades ago, McDonald’s started its journey in this industry and earned respect and success. In order to analyze the strategies of McDonald’s around its hoteling adventure, a case study titled “McDonald’s Adventure in Hotel Industry” has been reviewed in this paper. In recent years the profitability of the restaurant has halted mainly because of maturity in the market. It is suggested within the company that diversification should be considered and hotel industry is better option as it matches with the restaurant business and its expertise. In this context, McDonald’s hotel in Switzerland has been analyzed and it is found that it would be better option but it should be launched with different perspective. The positioning of the hotel is middle class and it is difficult for it to be choice of affluent segment of the society which are the most profitable segment of the market. So, the target market of hotel has been airlines crew members, layovers, people traveling on bus, individual travelers,
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