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motivation represents the causes of the individual desires,

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 290

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The term motivation is considered a construct of theories, which defines the behaviors of human beings. The motivation represents the causes of the individual desires, needs and actions in general life routines.


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The term motivation is considered a construct of theories, which defines the behaviors of human beings. The motivation represents the causes of the individual desires, needs and actions in general life routines. The motivation is also described as reasons, which a person repeats in special circumstances. The motivation comes from the motives of person in specific ways. The motivation is classified into two basic forms or theories, which are Rational vs. Natural based theories and Process vs. Content based theories. There are number of forces, which affect the decisions and behaviors of a human being and his motivation or encouragement. The specific elements which determines the motivational factor are evolutionary programming o human being in certain scenarios, the external reward systems also identifies the motivational level of a person, people depict certain behaviors in order to control their internal fears, sometimes people perform certain tasks either for increasing or decreasing the arousal levels. The primary one underlined the human cognition theories based on the human natural forces like needs and desires whereas the rational factor identifies the meaningfulness or self-identity of a person in certain circumstances


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