Nike

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Report

Total Words: 4715

Document Outline

Introduction    2
Background    2
Business overview    3
Operations    3
Products    4
Financial analysis    5
Financial ratio analysis    5
Liquidity ratios    6
Current ratio    6
Quick ratio    7
Profitability ratio    7
Gross profit ratio    8
Net profit ratio    8
Return on equity    8
Return on asset    9
Financial leverages ratios    9
Debt ratio    9
Debt to equity ratio    10
Interest coverage ratio    10
Working capital ratios    11
Inventory turnover ratio    11
Revenue per employee    12
Investor’s ratio    12
Price-earnings ratio    12
Dividend payout ratio    13
Dividend yield    13
Cash flow ratios    13
Cash exhaustion ratio    14
Operating cash flow    14
Common size analysis    14
Income statement common size analysis    15
Financial SWOT analysis of Nike    17
Beta, coat of capital and required rate of return    20
Conclusion    20
Recommendations    21
References    21
Appendices    22


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