on Multichannel Retailing

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 892

Document Outline

Evaluate your shopping experience at each site.  Specifically, you need to describe the a) ease r difficulty of shopping on each site, b) locating the desired merchandise, and c) merchandise assortments, in general

What has each retailer done to exploit the synergies between different channels (e.g., their catalogues, stores, and Internet channels) and b) what more could these retailers do to exploit the synergies between these different channels?  Provide recommendations for EACH retailer that would help them better coordinate different shopping channels and provide a seamless customer experience.

 


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JcPenny offers a wide variety of differentiated product categories. The product line is huge as it covers the needs of whole lot of customers from men, kids to women. The items or different product line includes the Jewelry, gift, wedding, shoes items, etc. the JcPenny is a good reputed online retail store due to its presence in the online market from years.

My shopping experience is concerned specifically for pair of khaki pants. The store offers an easy shopping experience where a customer could find his or her desired product either through the search option or through following the product category section.

The product could easily be located through the above mentioned procedures. The search results showed a number of different manufacturers’ products. The option lies with the customer to view the product details and see for the images of the product as well. A number of famous designers’ products were displayed that provides the buyer with an option to buy from it

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