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performance management system of coca cola pdf

Category: Business Paper Type: Homework Reference: APA Words: 1500

Operation management is on the major part of the organization that runs the organization activities accordingly. In the context of manufacturing business raw material is converted into finished goods through the operational activities done by the management. Efficient allocation of resources approach is gained to the organizational performance in achieving the targets of the organization. The operational activity includes accounting, human resource and engineers who perform the activities. (toolkit.smallbiz, 2015)

The coca cola company is selected to analyze its operations and logistics management towards its organizational performance. The coca is one of the largest drinks who deals in beverage industry and are expanding globally worldwide. Coca cola is the company has headquarters in the United States of America. The company also manufactures the bottles and drinks in the bottles. The current CEO of coca cola is Muhtar kent. The main competitors of coca cola are Pepsi cola who also deals in beverage industry and they have neck-to-neck competition in the market place. The operations of Coca Cola Company are globally worldwide and operations headquarters in different countries. The company also have strong brand name in the minds of the customer and most prefer brand of consumer.(coca-colacompany, 2015)

Assignment The coca cola company operations management Abc Date The coca cola company operations management Introduction: Operation management is on the major part of the organization that runs the organization activities accordingly. In the context of manufacturing business raw material is converted into finished goods through the operational activities done by the management. Efficient allocation of resources approach is gained to the organizational performance in achieving the targets of the organization. The operational activity includes accounting, human resource and engineers who perform the activities. CITATION too152 \l 1033 (toolkit.smallbiz, 2015)The coca cola company is selected to analyze its operations and logistics management towards its organizational performance. The coca is one of the largest drinks who deals in beverage industry and are expanding globally worldwide. Coca cola is the company has headquarters in the United States of America. The company also manufactures the bottles and drinks in the bottles. The current CEO of coca cola is Muhtar kent. The main competitors of coca cola are Pepsi cola who also deals in beverage industry and they have neck-to-neck competition in the market place. The operations of Coca Cola Company are globally worldwide and operations headquarters in different countries. The company also have strong brand name in the minds of the customer and most prefer brand of consumer. CITATION coc15 \l 1033 (coca-colacompany, 2015)Component activities of coca cola company operations: The components activities of the coca cola company are to quality and safety in delivering services to the customer. The coca cola company strongly follows the corporate governance rules and regulations to enhance the business value in the market place. The manufacturing of the products are strictly followed the quality management programs and investigate each aspect of company policy. This quality management program measure all major departments including operations, production standards and supply chain distribution system. Health and environmental standards also followed by the coca cola company to initialize the business success in the external environment factors. Ensuring the quality and safety is the core business part of coca cola company in the successfully market place. The main components in the drink is alcohol while indeed in found in the coca cola drink. As this amount is easily found in all food and beverages products and these are not considered as alcoholic products. The technology of bio which safes the environment is the major consideration component activities in achieving organizational objectives. The coca cola company focusing on the globally food supply chain and efficiently apply their logistics management approaches to confront and cater the changing needs of the customer preferences. The customer preferences are usually taken when deriving the company strategies. CITATION coc12 \l 1033 (coca-colacompany.com, 2012)The core values of the company are derived from quality, excellence, integrity and respect. A value of the Coca Cola Company that is successfully derives these cores in achieving the organizational goals affectively. The commitment in achieving high quality, excellence in measurement control, integrity in developing the relationship with business partners, and respect through trust derives the organizational goals. These goals are derived through the collaboration of all departments including manufacturing, human resources, accounting and engineering department in achieving the organizational common goals. The vision and mission of the coca cola company describes the main objectives of the company is describing the activities of the company. The value is created through differences in their product and this differentiation is developed by the engineers and operation department in achieving the continuous business planning. The profit, people, portfolio, productivity, planet, and partners are the visionary goals of the coca cola company. These describes all departments have to bee work in achieving one common goals. The leadership, passion, diversity, collaboration and accountability are designed in achieving the objectives of organizational performance. CITATION coc151 \l 1033 (coca-cola.co.uk, 2015)The engineering department is continuous work in creating differentiation in developing the product category in achieving the organizational business components. On the other hand, human resources department allocate the resources in and develop resource management in deriving the success of the company.HR department also perform the activities like employee relation, training and development programs, compensation benefits and hiring of new employee. The operational department managing and maintaining the process of supply chain and controlling the activities related to the distribution system. The demand forecasting and inventory control management system is recognized in the manufacturing process to collaboration the organizational activities according to the company’s direction strategic planning. The role of leadership plays an important role in deriving the values of the organization objectives. They assign the activities and perform according to the duties and responsibilities performed to enhance the organizational performance. CITATION The151 \l 1033 (The Coca-Cola Company, 2015). The other functions like sales and marketing, supply chain, client services and finance management, public affairs and admin services these all departments are working in integration and communicate each aspect of the company operations in deriving organizational performance. CITATION The151 \l 1033 (The Coca-Cola Company, 2015)Evaluations of Performance Objectives Used by each activity: The assessment and evaluation of performance objectives is determined through the measurement of each activity performed in the organization. The performance is determined through the quality, speed dependability, flexibility and cost. These measurement factors are used to analyze the each activity in the organization. Quality: The coca cola quality system with quality management controls are utilized in the process of quality control. This will recognize the product viability in the market and increase the business opportunity in expands in more globally countries. The engineering department and manufacturing department is allocating the resources, then investigate the resources of the company, and then identify the quality assurance. The quality assurance program is taken to recognize the safety in their products. CITATION Jou12 \l 1033 (Staff, 2012). Aligning the objectives in developing the performance management and manage the risk characteristics through the hazard analysis and critical control points to improve the system of standards. CITATION Jou12 \l 1033 (Staff, 2012)The supply chain function is continuously seeking the demand forecasting to deliver the values to the customer. Sales and marketing department creates awareness in the public community about the quality of the product through the various types of media. CITATION coc12 \l 1033 (coca-colacompany.com, 2012)Speed: In performance management speed elaborates that how the company have been able in delivery the values to the customer. The supply chain department plays an important role in catering demand and supply of the customer. The products are delivering to the customer by using role of media. The media channels like newspaper, magazines, internet, television, cinema and billboards to target the customers effectively. Sales and marketing plays an important role in assigning the activities in the operations and speeding deliver the goods into the market. The logistics department of the company plays vital role in speeding delivering the goods into the market and globally response proactively. Dependability: The Coca Cola Company incorporates the roles and regulations of corporate governance in accessing the more markets opportunity. The consistency and reliability is in delivering the values of the organization gains the competitive advantage to flourish more markets affectively. Direct store delivery supply chain is used to deliver the products into the market. A side load vehicle is used to reach the markets. Order fulfillment system is utilized in the process of logistics department of the company. CITATION Ste101 \l 1033 (Banker, 2010). The assurance and safety programs of the company are recognized through the process of engineering department consistency in deriving the values of the company. The main components in the drinks are alcohol that is used to manufacture the product. The biotechnology for green environment is considered in manufacturing the bottles of the company. Flexibility: The rules of corporate governance are strictly followed in the organization and there is no any flexibility in policies and procedures of the company. The quality standards of the company is followed the quality management control system and have not flexibility in changing the standards of the company. The main flexibility is in the marketing channels used by the company. Different marketing media tools are used by the company like social media, television advertisement print ad and other marketing communication mix tools. These are flexible and changing with time to time according to the customer requirements. CITATION Jou12 \l 1033 (Staff, 2012) The supply chain function is response towards the flexibility in the market-needed requirements that what is to be necessary in the marketplace. The strategic objective and strategic planning of the company is flexible to forecasting the demand practices and derives the value for the accurate market requirements. Cost: In analysis of cost that drives the performance of the organization that how the company is profitable in deriving the values to the company. The components factors supply chain function, quality, eco friendly environment, manufacturing department all have to follow the cost leadership strategy and developing community trust CITATION coc152 \l 1033 (coca-colahellenic.com, 2015). Build up the trust in the context of marketing channels derives the loyalty of the customer that increases the business value of the organization. Exploitation of effective resources and cost management through the cost leadership strategy increase the values of the firm and gain competitive advantage from the other. In analyzing the trust of the customer that is gained from the quality of the product helps in to generate preferences of the customer. When the trust of the customer is build, it gives value to the company that enhances the organizational performance. CITATION coc152 \l 1033 (coca-colahellenic.com, 2015) The cost of quality is not determined because it is based on the performance of the employees in the organization and they have to follow organizational policies and procedures in gaining the competitive advantage of the company. Internal and external Factors Influencing Performance Objectives: The internal factors like customers, company, suppliers and competition are the internal factors that affecting the performance objectives of the organization. The supplier maintenance with employee motivation in the organization plays an important role achieving the organizational goals. The supply must be accurate in achieving the lead-time calculation that derives the accurate demand forecasting. On the other hand, external factors like socio-economic environment, cultural factors, legal, political and environment responsiveness are the factors that affect the organizational performance. Water steward ship is the tool taken by the company enhances supportive facility to the community increase the corporate social responsibility. Energy management and climate protection is derived to respond the environmental issues effectively. Corporate governance and ethics is followed in the coca cola culture environment to ensure the capability to response the external environment factors. Sustainability in the workplace and packaging material realize that the company has to follow the implementation role in their business strategies. CITATION Coc09 \l 1033 (Coca Cola, 2009)Recommendations for the Improvements: Emphasis on the infrastructure to incorporate the cultural factors to enhance the values of the customer gives more consistency in the globally market operations. The coca cola should focus on the rural areas of different countries is to get the learning experiences and captures more market in the globally worldwide. Valuation models should be analyzed to get the regular performance feedback of the employees and gain the market requirements. Research and development programs should be conducted in gaining the market data and fulfill the requirements of the customer. Through research and development, the company also has the opportunity to increase the range of beverage industry with more focused areas. Incentive plans should be introduce in the HR policy to motivate the skills and experiences of the employees and increase the productivity of the employees. The process of performance appraisal is done to recognize the employee participation in the decision making process to realize the importance of company employees and increase their motivation level. Training and development programs are enhanced in the workplace of the employees to encourage the application of more skills and knowledge. Development of positioning must be analyzed instead of spending on marketing activities. Consistent in delivering the values to the stakeholders leads to organizational performance. The company should focus on wide product range within the beverage industry to capture more market share in the globally. The pricing and marketing strategy is adjustable according to the competitors and infers more promotional mix programs to increase the awareness of the brand name. They should be flexible in manufacturing the products and maintain the relationship with the suppliers to effectively response into the market place. The coca cola should diversify in their product category to enhance the values of the product innovation and creation. References: BIBLIOGRAPHY \l 1033 Banker, S. (2010) Coca-Cola Enterprises: Better Trucks, Happy Drivers, Lower Costs, 2010 April, [Online], Available: http://logisticsviewpoints.com/2010/04/15/coca-cola-enterprises-better-trucks-happy-drivers-lower-costs/ [4 April 2015]. Coca Cola (2009) Scope of Review, [Online], Available: http://assets.coca-colacompany.com/16/60/e69bd11e47f4978bc2ef3753f178/EN_final_draft_for_web.pdf [4 April 2015]. Coca-Cola SABCO (2010), [Online], Available: http://www.wonderware.co.za/content/Coca-Cola%20SABCO.pdf [4 April 2015]. coca-cola.co.uk (2015) CocaCola's mission, vision and values, [Online], Available: http://www.coca-cola.co.uk/about-us/coca-cola-mission-vision-statement.html [4 April 2015]. coca-colacompany (2015) coca cola, [Online], Available: http://www.coca-colacompany.com/our-company/board-of-directors-muhtar-kent [4 April 2015]. coca-colacompany.com (2012) product safety and quality, [Online], Available: http://www.coca-colacompany.com/sustainabilityreport/me/product-safety-and-quality.html#section-about-caramel-coloring [4 April 2015]. coca-colahellenic.com (2015) Play to Win Strategic Framework, [Online], Available: http://www.coca-colahellenic.com/aboutus/ourstrategicframew [4 April 2015]. Puravenkara, D. (2007) 'strategic analysis of coca cola company', simon fraser university. Staff, J. (2012) Quality, 1 January, [Online], Available: http://www.coca-colacompany.com/stories/quality [4 April 2015]. The Coca-Cola Company (2015) Career Areas, [Online], Available: http://www.coca-colacompany.com/careers/career-areas [4 April 2015]. toolkit.smallbiz (2015) Introduction to Operations Management, [Online], Available: http://toolkit.smallbiz.nsw.gov.au/part/13/63/259 [4 April 2015].

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