Product & Service Innovation

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Report

Total Words: 3322

Document Outline

Introduction

Discussion

Product


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Introduction

In this study, we will discuss about the innovation processes of different organizations to derive the innovative outcomes in form of products and services. Good organizations design and operate with advance operational procedures to develop innovative and creative product or services for the customers. Our emphasis will be on competitive advantages that different companies enhance over their top competitors in the existing or new market.

This is a fact that companies have to be more innovative and creative in their production and marketing parts to finalize the product or services in a different and unique form for the customers. Once an organization develops and designs the product or service for the customers then the nest part for them is to have practical and integrated approaches, usable management techniques to gain the competitive advantage.

 We will choose a particular innovative product or service from a company to understand the innovation process and techniques used by the management to have competitive advantage. We will obtain the influences and consequences after adoption process of the product services, as it will help us to understand the main theme regarding competitive advantage.

Discussion

Product

Samsung Galaxy S6 is latest, innovative and creative product for customers to experience the best technology experience in hands. This product is developed by Samsun Electronic. They launched this product in April 2015. This is more innovative as compared to the previous development from the company. (Geddes, 2015)

 Product is having an improved camera and containing the wireless charging standards for the customers. This product influenced me because it is in result of different products by the competitors in the market.  Apart with this mobile has a unique design, which is well enough to beat the competitor in the current and new market, as it will be discussed later in this study. (Geddes, 2015)

Influences are right because this product is containing many features in it that are never experienced before. This product indicates the innovative operational process of the company as this is their first priority to sustain the ongoing process. Magnetic strip is very prominent for different transaction though this device. Samsung Galaxy is containing the better security applications regarding the scanning process through fingerprints. These are the prominent features of this new device but it contains an immense variety of applications and features along with associations for the customers. (Geddes, 2015)

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