Proposal on Why do business sponsor sport?

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 661

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Why do business sponsor sport


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There are several businesses sponsoring the sports and this is a new source of advertisement and marketing their own products and services. Coca-Cola is one of the largest sponsors for the football events and they spend millions of dollars on sponsoring the World Cup 2014 in Brazil. Organizations like Coca-Cola have been searching for other mediums for their promotional purposes to target the customers. They do not find advertisement on the television as much effective as it used to be because mostly people have left watching the live television and so the advertisement appears in the mean time. Promotional advertisement is no more effective in attracting the customers, therefore Coca-Cola decided making the football matches sponsor as they also did in the FIFA World Cup 2014. Sponsoring Football events are always profitable for the organizations and same case with the Coca-Cola. Football is one of the most watching sports in the youth segment and Coca-Cola is targeting mainly youth age group.

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