swot analysis golf industry

SWOT Analysis of PS Golf Cars:

Strengths:

Good following – 22.7 m US golfers, 17m Asia and 2m in Europe, with this it is the advanced technology and innovative product. Beside this, it is the strong brand, and Golf cars are used around the worldwide. Golf cars have the strong corporate reputation and brand name is great strength of company. Finance of this corporation is stable; therefore, they have no fears about the stability of corporation. Corporation also has the strong marketing campaigns, due to which they have to face no problem for attracting the customers.

They are continuously making the new products with the faster rotate time versus average of industry. The well performing brand is the reason it’s not difficult for them to attract the more customers. This brand is strongly presence in China, beside this it has the strong brand portfolio. In last of the few years’ sales of the GOLF Cars has been increasing in united state. Gold is the important game in free time for the recreation; people prefer to play this game rather than the others. This thing affects their sales in the positive way.

Weaknesses:

They have some of the weakness that affects their sales; it is the performance or the luxury brand due to which they charge the high prices. Most of the cars of PS golf Cars are not environmental friendly; they also have the weak position in US passenger car market. GOLF Cars have the short shelf lives, each year give introduce the new model. With rules and regulations, they introduce the innovating products that affect their sales. It is not difficult for the other brands to enter in this market and to exist. Company need to keep producing cars for retaining the efficiency of the operations. Car plants show the large amount of the investment like the fixed cost as well as high cost of retaining and training the labor.

Opportunities:

PS GOLF Cars have some of the opportunities, by availing the opportunities they can increase their sale or the rate of the profitability. This brand is continuously and rapidly growing through the acquisition with this it is the positive attitude towards the green vehicles. PS GOLF Cars can enhance the performance and they can promote their campaigns with the CSR development. With this, they can expand the range of models of the Golf cars. They have the opportunity to of the foreign markets, India &china; because these countries have the large population in this way their sales will increase. Old population in US, baby boomers are to retire; they spend their lot of time on golf aligns mfg’s with the suppliers of shafts, grips and custom appropriate systems and software’s. By availing these opportunities it become easy for PS GOLF Cars to compete their competitors.

Threats:

Company has some of the threats, for being the global brand, it is necessary that they have to mitigate these threats. The prices of the raw material are going to increase, and have the new emission standards, which is the great threat for PS GOLF Cars. USGA & R&A rules freeze develops in industry that permit the less technological highly developed mfg’s for catching the leaders of industry. For not playing as much in 1998 popularity was on peak point, these are the threats that they are facing

Assignment on PS GOLF CAR (SWOT Analysis) By ABC Date SWOT Analysis of PS Golf Cars: Strengths: Good following – 22.7 m US golfers, 17m Asia and 2m in Europe, with this it is the advanced technology and innovative product. Beside this, it is the strong brand, and Golf cars are used around the worldwide. Golf cars have the strong corporate reputation and brand name is great strength of company. Finance of this corporation is stable; therefore, they have no fears about the stability of corporation. Corporation also has the strong marketing campaigns, due to which they have to face no problem for attracting the customers. They are continuously making the new products with the faster rotate time versus average of industry. The well performing brand is the reason it’s not difficult for them to attract the more customers. This brand is strongly presence in China, beside this it has the strong brand portfolio. In last of the few years’ sales of the GOLF Cars has been increasing in united state. Gold is the important game in free time for the recreation; people prefer to play this game rather than the others. This thing affects their sales in the positive way. Weaknesses: They have some of the weakness that affects their sales; it is the performance or the luxury brand due to which they charge the high prices. Most of the cars of PS golf Cars are not environmental friendly; they also have the weak position in US passenger car market. GOLF Cars have the short shelf lives, each year give introduce the new model. With rules and regulations, they introduce the innovating products that affect their sales. It is not difficult for the other brands to enter in this market and to exist. Company need to keep producing cars for retaining the efficiency of the operations. Car plants show the large amount of the investment like the fixed cost as well as high cost of retaining and training the labor. Opportunities: PS GOLF Cars have some of the opportunities, by availing the opportunities they can increase their sale or the rate of the profitability. This brand is continuously and rapidly growing through the acquisition with this it is the positive attitude towards the green vehicles. PS GOLF Cars can enhance the performance and they can promote their campaigns with the CSR development. With this, they can expand the range of models of the Golf cars. They have the opportunity to of the foreign markets, India &china; because these countries have the large population in this way their sales will increase. Old population in US, baby boomers are to retire; they spend their lot of time on golf aligns mfg’s with the suppliers of shafts, grips and custom appropriate systems and software’s. By availing these opportunities it become easy for PS GOLF Cars to compete their competitors. Threats: Company has some of the threats, for being the global brand, it is necessary that they have to mitigate these threats. The prices of the raw material are going to increase, and have the new emission standards, which is the great threat for PS GOLF Cars. USGA & R&A rules freeze develops in industry that permit the less technological highly developed mfg’s for catching the leaders of industry. For not playing as much in 1998 popularity was on peak point, these are the threats that they are facing. With the new entrants, competition is increasing into the different markets like China, new plants in Eastern Europe and South Korea. For increasing the sales or to increase the profitability company has mitigated these threats. With this, they have to make some of the innovative strategies for attracting the more customers. It is also necessary for company for competing with their competitors. Reference: BIBLIOGRAPHY \l 1033 Aussieker, W., & Stebbins, M. (2011). PS GOLF CAR. 95-111.