Public Relations Strategies Campaign

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Essay

Total Words: 1093

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Synopsis on PRSA Silver Anvil competition

Evaluation of campaign


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Synopsis on PRSA Silver Anvil competition

 There are certain companies who awarded with their extra ordinary performance for the development of public relation campaign. The all state foundation won award of sliver by Zeno group agency.  The PRSA give award to al state foundation for its extra ordinary performance in planning and implementation of strategic public relations. Brand management campaign is executed by the all state foundation. I met with the senior marketing manager who promotes the branding campaign for all state foundation.  He tells about major planning and implementation for certain program implementation in gaining public relational values. 

There are certain leaders who also participate in the 2015 silver anvil awards.  Edelman and business wire are the sponsorship for such event for the promotional activities of certain companies who effectively build public relation. I met with the Matthew Harrington, who is global chief operating at Edelman.  The company effectively development public relationship campaign in the event is to get encouragement about the product and services potential benefits. (Edelman.com, 2015)

Silver Anvil award is one of the most distinguished honors in the industry and recognized best public relation. The PSRA held on June, 4 in New York city of Silver Anvil award ceremony. John O’Hurley is one of the award winning actors in the silver anvil awards television presenter as well as bestselling author in New York Times. John O’Hurley starts his career with public relational activities specifically associated with the PRSA member. He is best known as a role of versatile actor in the J. Peterman in Seinfeld. He is businessman as well as word class entertainer shows characteristics in the TIME magazine and BUSINESS week. (Prsa.org, 2015)

In addition to this public relation stars communicates to salute silver anvil awards of 2015 by PSRA.  Many of the organization effectively contribute their efforts of public relation issues and professional skills that are exemplary required in attracting customer values. In this regard, resourcefulness, creativity and skills professionals are the most important aspects in getting high corporate values.  The judges of silver anvil evaluate strategic planning of public relation campaign on the basis of four elements including research, evaluation, execution and planning. (Prsa.org, 2015)

 The Clorox win the ICK awards winning in the silver anvil awards 2015. This company carefully executed strategic planning in getting best solution for their potential customers. The company uses social media strategy by analyzing twitter major benefits in communicating core benefits for the products and messy pictures shows on the tweet to participate in the event. The company unique build strategy by mess negative converted into positive one to share and fun with their peers. 

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