Questions/Answers and Summary

Assignment on Questions/Answers and Summary By ABC Date: 1- Identify the subject of this report by company name and the location of the company’s headquarter (e.g., Google Inc., Mountain View, CA).  The company we chose for the project is Netflix, Inc founded by Reed Hastings. The company started its operations in 1997 and has its headquarters at Los Gatos, California. The company started its subscription base services in 1999 and had huge collection of DVD’s surpassing the 10 million subscribers. The company is providing internet media streaming on demand of the viewers or users. The company is providing this facility for the viewers of North & South America, New Zealand, Australia, and distinct parts of European region that includes Ireland, Sweden, Denmark, etc. The company also sent flat rate DVD’s through mail in the US by the help of Permit Reply Mail. The gradually increase in the subscriptions of Netflix in different regions and countries is considered to be the most significant part in its success. CITATION Ric14 \l 1033 (Bowen, Daigle, Dion, & Valentine, 2014)After some times the company started its streaming services besides its mailing DVD’s to the viewers which then returns the DVD’s after viewing the movie. The company aims to make reduction in the costs by making the subscribers to switch so that their incurred costs could be redeemed. The streaming process of the company begins in 2007 where it had 2000 titles for instant watching by the viewers. The company is considered as the well-knownname in the streaming services based on internet. The company raised the prices of the DVD’s over the time on the contrary side the customers love the services of the company. The firm realized that it could gain an edge from its competitors through positioning the pricing strategies, which could pull more finance for the company. CITATION Gal08 \l 1033 (, 2008)2-Prepare a chart showing the company’s gross revenue, operating income, and net income over the last three financial year.  Netflix, Inc. Consolidated Income Statement     Twelve Months Ended Twelve Months Ended Twelve Months Ended     December 31, December 31, December 31,     2012 2013 2014           Revenues   $ 3,609,282 $ 4,374,562 $ 5,504,656   Cost of revenues* 2,652,058 3,117,203 3,752,760   Marketing* 439,208 469,942 607,186   Technology and development 329,008 378,769 472,321   General and administrative 139,016 180,301 269,741 Operating income (loss)   49,992 228,347 402,648 Other income (expense):           Interest expense (19,986) (29,142) (50,219)   Interest and other income (expense) 474 (3,002) (3,060)   Loss on extinguishment of debt - (25,129)   Income (loss) before income taxes   30,480 171,074 349,369 Provision (benefit) for income taxes   13,328 58,671 82,570 Net income (loss)   $ 17,152 $ 112,403 $ 266,799 Earnings per share:         Basic $ .31 $ 1.93 $ 4.44 Diluted $ .29 $ 1.85 $ 4.32 Weighted-average common shares outstanding:         Basic 55,521 58,198 60,078 Diluted 58,904 60,761 61,699 Source: Calculate the growth rate for the company’s gross revenue, operating income, and net income during last three years. Calculate comparable numbers for the company’s three largest competitors. You can use the company’s primary NAIC code to identify the competitors. Report all the numbers in a table. Summarize the company’s financial performance relative to its rivals using a chart. Years 2014 2013 2012 NFLX GR 39.33% 31.35% -17.81% OI 76.33% 356.77% -86.71% NI 137.36% 555.33% -92.41% AMZN GR 29.43% 34.05% 40.16% OI -76.11% 10.21% -21.58% NI -187% 802.56% -106% DISH GR 2.81% -1.60% -11.68% OI 35.33% 7.14% -57.04% NI 16.99% 26.83% -58.00% DTV GR 3.10% 6.72% 6.71% OI -0.43% 1.28% 9.85% NI -3.60% -3.05% 13.03% Source: Summary: My contribution to the project was the explanation of the real growth factors of the selected company. The company selected was Netflix Inc., which is termed as the giant in the online media streaming. The viewers of the company are increasing day by day and loving their services. The description of the company and its main product or services offered to its customers is discussed by me. The contribution is seemed to be very handy in terms to know the company real market strengths. The company provides the distinctive services that include the online movie subscriptions and the mailing of DVD’s at the domestic places of the customers. The contribution is also considered as the most significant in terms of knowing the real market structures and proper business strategies focused in catering the diverse business needs. The virtual business is considered as most volatile in terms of revenues and customer’s database but Netflix has shown a major success during the recent years. The revenues are generated by the help of the online subscriptions and DVD mailing and these revenues have seen a huge turnout in recent years. I have also made a chart depicting the income statement of the company in which its revenues and on the other side the expenses could be seen that results in its success. The revenue side has shown a continuous rise trend from the last three years. The company is still making a huge success interms of international expansion in content base category. The company has gained momentum due to the aggressive investment in the technologies and firmwares for attracting more customers base from around the globe. The group decision-making process involves the expansion in their networks. The complete information of the market is evident for this purpose and the growth rate could be ascertained by the revenue generation made by the company. The decision-making also includes the description of thecosts incurred for the expansion or operation of the company. The expansion in the international subscriptions is considered as the new business strategy to be adopted for more generation of revenues and cash inflows. The continuousimprovements in the systems are another important business decision that needs to be addressed properly and efficiently. The lessons learned from the project were the basic laws or principles relating to international growth strategies. The international markets are determined as different categories that could be addressed properly by making proper business strategies. The study gives the chance in determine theaffect of technology on the firms growth and revenues. The study also shows the reinforcement of different business strategies that could be implemented to gain competitive edge over the competitors. The lessons also showed that other portals have been facing losses in terms of finance and subscribers but on the other hand, the subscription of Netflix is rising on yearly basis. The market segment grows in both the contribution profit and revenues terms. The increase in the international subscribers of the firm is due to its heavy spending in terms of latest technologies and systems. The studies also give us the overview of the Netflix business strategies and the company was considered as underdog in its first inceptions. The project and its studies also show the important and crucial factors or challenges which the firm is facing due to the introduction of the new rivals in the market. The company is facing fierce rivalry due to the induction of new entrants into the market but due to the adoption of new and latest firmwares, the company is gaining its pace in both terms like in finance and in customers’ subscriptions. The customers are also loving their services due to the distinct features adoptedimplemented by the company in its course of the business. References: BIBLIOGRAPHY \l 1033 Bowen, R., Daigle, R., Dion, T., & Valentine, S. (2014). Netflix Case Study. Management, 1-35. (2008, September 13). Netflix Case Study: David Becomes Goliath. Netflix Case, pp. 1-16. Waldron, A. (2015, January 23). Aggressive Spending Is Key To Netflix's International Momentum. Retrieved April 4, 2015, from

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