Questions Answers and Summary

Subject: Product and Brand Management

Paper Model: APA

Paper Type: Assignment

Total Words: 1246

Document Outline

1- Identify the subject of this report by company name and the location of the company’s 
headquarter (e.g., Google Inc., Mountain View, CA). 
2-Prepare a chart showing the company’s gross revenue, operating income, and net income 
over the last three financial year. 
3. Calculate the growth rate for the company’s gross revenue, operating income, and net 
income during last three years. Calculate comparable numbers for the company’s three 
largest competitors. You can use the company’s primary NAIC code to identify the 
competitors. Report all the numbers in a table. Summarize the company’s financial 
performance relative to its rivals using a chart.

Summary:
References:

 


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1- Identify the subject of this report by company name and the location of the company’s headquarter (e.g., Google Inc., Mountain View, CA). 

The company we chose for the project is Netflix, Inc founded by Reed Hastings. The company started its operations in 1997 and has its headquarters at Los Gatos, California. The company started its subscription base services in 1999 and had huge collection of DVD’s surpassing the 10 million subscribers. The company is providing internet media streaming on demand of the viewers or users. The company is providing this facility for the viewers of North & South America, New Zealand, Australia, and distinct parts of European region that includes Ireland, Sweden, Denmark, etc. The company also sent flat rate DVD’s through mail in the US by the help of Permit Reply Mail. The gradually increase in the subscriptions of Netflix in different regions and countries is considered to be the most significant part in its success. (Bowen, Daigle, Dion, & Valentine, 2014)

After some times the company started its streaming services besides its mailing DVD’s to the viewers which then returns the DVD’s after viewing the movie. The company aims to make reduction in the costs by making the subscribers to switch so that their incurred costs could be redeemed. The streaming process of the company begins in 2007 where it had 2000 titles for instant watching by the viewers. The company is considered as the well-knownname in the streaming services based on internet. The company raised the prices of the DVD’s over the time on the contrary side the customers love the services of the company. The firm realized that it could gain an edge from its competitors through positioning the pricing strategies, which could pull more finance for the company.(Gallaugher.com, 2008)

 

2-Prepare a chart showing the company’s gross revenue, operating income, and net income over the last three financial year. 

Netflix, Inc.

Consolidated Income Statement

 

 

Twelve Months Ended

Twelve Months Ended

Twelve Months Ended

 

 

December 31,

December 31,

December 31,

 

 

2012

2013

2014

 

 

 

 

 

Revenues

 

$                   3,609,282

$                               4,374,562

$                            5,504,656

 

Cost of revenues*

                                    2,652,058

                                 3,117,203

                              3,752,760

 

Marketing*

                                       439,208

                                    469,942

                                  607,186

 

Technology and development

                                       329,008

                                    378,769

                                  472,321

 

General and administrative

                                       139,016

                                    180,301

                                  269,741

Operating income (loss)

 

                                         49,992

                                    228,347

                                  402,648

Other income (expense):

 

 

 

 

 

Interest expense

                                        (19,986)

                                     (29,142)

                                  (50,219)

 

Interest and other income (expense)

                                               474

                                       (3,002)

                                     (3,060)

 

Loss on extinguishment of debt

                                                   -  

                                     (25,129)

 

Income (loss) before income taxes

 

                                         30,480

                                    171,074

                                  349,369

Provision (benefit) for income taxes

 

                                         13,328

                                       58,671

                                    82,570

Net income (loss)

 

$                                       17,152

$                                  112,403

$                               266,799

Earnings per share:

 

 

 

 

Basic

$                                              .31

$                                         1.93

$                                      4.44

Diluted

$                                              .29

$                                         1.85

$                                      4.32

Weighted-average common shares outstanding:

 

 

 

 

Basic

55,521

58,198

60,078

Diluted

58,904

60,761

61,699

Source:http://ir.netflix.com/

 

 

3. Calculate the growth rate for the company’s gros

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