Relationship between strategic management and leadership

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Assignment

Total Words: 4950

Document Outline

The link between strategic management and leadership

Strategies of Coca Cola

Organizational structure of Coca Cola

 

Analysis of management at leadership styles on strategic decisions

Leadership styles at Coca Cola Company


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Ensuring process that includes ability of company to operate in immediate and future is called management. It is the process of accomplishing organizational goals by combining people and resources of organization. Functions of management include planning, organizing, staffing, leading and controlling. Leadership deals with the accomplishment of task with the help of support from other people. Leader guides people for completing task. These both processes should go hand in hand. Leadership and management differ from each other but for the success of organization, they should be linked with each other.(Ratcliffe, 2013) For this report, I selected Coca Coal Company to analyze strategies of leadership and management.

 It is retailer, marketer and manufacturer of beverages. It offers more than 500 brands of beverages. Coca Cola Company used three different management styles for managing operations of its business. These are democratic, Autocratic and Laissez-Fair. On the other hand, leadership styles of Coca-Cola include increasing value of customers.  It works on improving capabilities of franchise leadership to give its bottling partner the power to grow with company by sharing values.

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