Report on Competitive analysis

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Case Study

Total Words: 696

Document Outline

Competitive analysis

Competitive positioning map:

Strategic factor analysis summary SFAS

Strengths


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Competitive analysis is one the critical part in organic beauty e-commerce business and provides potential attributes of services gained by customers.Increasing awareness about organic products in beauty creates competitive edge that people enhanced with application to safer personal care products.It is great competitive edge for the organic beauty app that communicates the core benefits of using organic products.  Personal care services are safer delivered and easier to customers who looking for organic brand in one place by using organic beauty app. our business target customer is mainly female, nowadays, the income level and education level of females is increasing, which means from the increasing spending of them, the beauty and cosmetic part also increasing. Organic Beauty website and application will offer a detailed and clear guideline for users. It provides a more convenient way to shop online and increase customers’ satisfaction.

Competitive positioning map:

In competitive positioning map that allocates the competitors positioning in the marketplace. These competitors include juice beauty, Lush, Sephora, and amazaon. The main determinants in positioning map includes trends opportunities, distance shopping experience, leverage internet and customer gain great benefits. Juice beauty are all organic and low product mix but our business includes both high product mix and low product mix and all organic.  This shows that compatibility of organic beauty app would good in market to take initial advantages of best services.

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