Research and Analysis

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 3594

Document Outline

Part 1 (a) – Develop a questionnaire
Part 1 (b) – Discussion of distribution and associated documents
Part 1 (c) – Critical Analysis of the Questionnaire
i.    Demographic Profile of Customers:
ii.    Purchase Pattern:
iii.    Attractiveness of Stores:
iv.    Mode of Travel:
Part 2 – Data Analysis, Findings and Managerial Implications
i.    Summary Statistics:
Graphical Display:
Interpretation of Results:
ii.    Regression of “Why” Variable:
“Why” variable and Age:
Coefficient β:
Coefficient α:
“Why” variable and Gender:
Coefficient β:
Coefficient α:
“Why” variable and Visits:
Coefficient β:
Coefficient α:
iii.    Summary Statistics for “Signs” and Regression:
“Convenient” variable and Queue:
Coefficient β:
Coefficient α:
“Convenient” variable and Time:
Coefficient β:
Coefficient α:
iv.    Summary Statistics for Queue:
v.    Recommend and Other Variables:
Coefficient β:
Coefficient α:
For case 1:
Case 2:
Bibliography
APPENDIX 1:
APPENDIX 2:
 


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