Research paper on Marketing concept and its significance

Subject: Marketing Research

Paper Model: APA

Paper Type: Research Paper

Total Words: 1540

Document Outline

Wal-Mart

 Marketing style and philosophy

Product


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Wal-Mart is one of the largest retail market stores in the globe that provide high quality services in managing their business operations.   The story of Wal-Mart specifies with the leadership services, innovative and commitment in serving the community in well manner. Wal-Mart is largest in the world that has 2.2 million of associates and more than 260 million customers.  The main focus of paper is to demonstrate the major characteristics of marking styles in Wal-Mart. (corporate.walmart, 2015)

 Marketing style and philosophy

The marketing philosophy of Wal-Mart taken place to derives corporate values and continuity in development of integrity for their valuable customers.  The marketing effort of Wal-Mart includes program development, branding, customer research, strategy and adverting to communicate the values of company.  Strong Omni channels of Wal-Mart indicate high marketing efforts to reveals high customer satisfaction and their convenience. (Loeb, 2015)

Accelerating in merging digital marketing to attract the more exposure of Wal-Mart is the main marketing philosophy of company. Continuity in improvement of shopping environment as well as aggressive pricing strategy indicates the best practices of marketing management.  Brand management is the most appropriate strategy of Wal-Mart to sustain in the competitive environment.

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