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rosetta stone inc case study

Category: Business Paper Type: Homework Reference: APA Words: 1500

1-- Current Situation

Rosetta stone is dominating with its advance software tools for students regarding their learning. This company is very proactive and aggressive in growth. The company has spent more than $ 83 billion in its consumer spending. The company is also good in United Sates of America. This technological company contains the environmental and economical risk in its operations. The company offers immense language learning tools with different levels of proficiency, which are widely used in the world by language learners. (Andrist, 2015)

Past Performance
Company was originated in 1980 and improved well in 1992 regarding the technology. The company took initiatives for students to let learn them about the languages naturally with an effective language-learning environment with comfort. The company was not in favor of revising the grammar rules and translation of texts in the classrooms. It can be said that they had change the way to learning the languages in the preset and in the future. (Oyedele, 2015)

Strategic Posture
Mission:

The mission of the company was to change the way people learn the languages thorough expansion of communication with technology by understanding on global level needs.

Objective:

Objective is to create the natural ways to learn a language with instinctive process along with interactive technologies for activating powerful immersion techniques for learners.

Strategies:

The strategy of the company is to activate the immersion method for people of any age with advanced educational technology

Policies:

Minimizing the cost and achieving the efficiency to provide the cheaper products

2-- Corporate Governance

A & B. Board of Directors and Top Management

Allen Stoltzfus is prominent in top management of this company. He was chairperson and president of the company. Fairfield was executive vice president of the company. In 2002, Tom Adams named as chief executive officer for the company. Top management is innovative and proactive to produce the different software for every student to learn the language early and effectively. The company is directed to dominate with immense language expansion (Rosettastone.com, 2015)

3--External Environment

Natural Environment
Physical Resource:

Company has its headquartered in Arlington, Virginia. Apart with this, the company has its physical resources in Harrisonburg, Virginia, Boulder, Texas, California, Washington and United Kingdom.

Wildlife

External environment of the company can be evaluated by wildlife. If the company will ignore wildlife aspect then it may get failure in the long run. According to the nature of business the company production does not destroy or have negative impact on wildlife.

Climate

Assessment of climate is necessary for understanding environment of the organization as the company is making language learning tools with technology that are harmless for the environment. These language tools and technologies can be made on moderate temperature so perfect temperature in necessary but in case of fluctuation in temperature, the production will not be affected.

Societal Environment
Economic:

The Company is working in the good economic conditions with easy rate of tariffs or taxes.

This allows the company to produce cheaper language learning technological solutions for the clients in educational institutions

Technological:

This company is leading in language learning technology for its customers in all over the world.

The company is prominent in content development tools.

The company is working on the technology to help the authors, writers, speakers and photographers to work efficiently in the different locations.

Political/Legal

With immense political support, the company is in a position to enter into every government institute

Let people more aware and efficient in the different languages

Socio Culture:

The company is working for the society indeed.

Purpose is to create the exceptional technological platform for the community and society

Enhances skills regarding the languages in the modern ways

The company wants every person fluent.

The company also got tremendous response from people. (Uoinvestment group.org, 2010)

Task Environment
Threat of New Entrants:

New arrivals of different software regarding the languages are the threats for the company. This will be tough to defeat Rosetta stone as it has strong brand position in the world. New competitors also have the good geographical locations and they are spending more time on higher learning curve, which is a threat.

Power of Buyers:

Bargaining power of the customers is good as they intend to pay more than products, which affects positively to the company.

Threat of Substitute Products:

Customers consider the products of Rosetta superior over the products of competitors. This is the reason that the company has not threat from substitutes until now. Limited numbers of substitute products in the market is also very beneficial for Rosetta stone.

Power of Suppliers:

Production inputs are similar which has reduced the bargaining power of the supplier. The company has the most diverse distribution system and higher competition among the supplier, which reduces the bargaining power of its suppliers. (Oyedele, 2015)

Rivalry among Competitors:

The company has not many competitors in the market. Competitors are BERLITZ International Simon & Schuster, Random House ventures and Disney Publishing, which are very fewer to compete with Rosetta. Large industry also let them to operate without stealing the market in the presence of competitors. So it is obvious that Rosetta would dominate in the market for a long period.

Power of Other Stakeholders:

Rosetta is containing the limited power of its shareholders to disrupt the business plans and operations. However, top management relies and takes opinions from stakeholders for making key strategic decisions. (Seave, 2014)

4--Internal Environment

Corporate Structure:
The Company is divided into different departments, which are well established for attaining the planned goals and objectives. The company has marketing, Finance, Human Resource, Research, development, and information technology department that collaborate with each other.

Corporate Culture:
Rosetta stone is prominent regarding its culture as the company has a glorious history of success. The company has amazing and unique culture in which employees work with great motivation and energy. Creativeness and innovation are necessary for getting the reward and achievement in this company. (Uoinvestment group.org, 2010)

Corporate Resources
Marketing
The company has gained the exceptional profitability and effectiveness with its direct marketing expenditures. The company has brilliant sales teams, which is a key factor for generating revenues from direct sales channels. The company uses websites, call centers and kiosks for marketing and sales operation. (Rosettastone.com, 2015)

Finance
The company has strong financial position to conduct the research and development for making new and advance software for language learning. Revenue has increased from 25.4 million to 252.3 million dollars. The company also has 58% compound annual growth rate which is exceptional to sustain for a long time in the world market. (Rosettastone.com, 2015)

Assignment on Rosetta Stone Inc Case Analysis BY ABC Date: Rosetta Stone Inc 1-- Current Situation Rosetta stone is dominating with its advance software tools for students regarding their learning. This company is very proactive and aggressive in growth. The company has spent more than $ 83 billion in its consumer spending. The company is also good in United Sates of America. This technological company contains the environmental and economical risk in its operations. The company offers immense language learning tools with different levels of proficiency, which are widely used in the world by language learners. CITATION And151 \l 1033 (Andrist, 2015)Past Performance Company was originated in 1980 and improved well in 1992 regarding the technology. The company took initiatives for students to let learn them about the languages naturally with an effective language-learning environment with comfort. The company was not in favor of revising the grammar rules and translation of texts in the classrooms. It can be said that they had change the way to learning the languages in the preset and in the future. CITATION Oye15 \l 1033 (Oyedele, 2015)Strategic Posture Mission: The mission of the company was to change the way people learn the languages thorough expansion of communication with technology by understanding on global level needs. Objective: Objective is to create the natural ways to learn a language with instinctive process along with interactive technologies for activating powerful immersion techniques for learners. Strategies: The strategy of the company is to activate the immersion method for people of any age with advanced educational technology Policies: Minimizing the cost and achieving the efficiency to provide the cheaper products 2-- Corporate Governance A & B. Board of Directors and Top Management Allen Stoltzfus is prominent in top management of this company. He was chairperson and president of the company. Fairfield was executive vice president of the company. In 2002, Tom Adams named as chief executive officer for the company. Top management is innovative and proactive to produce the different software for every student to learn the language early and effectively. The company is directed to dominate with immense language expansion CITATION Ros15 \l 1033 (Rosettastone.com, 2015)3--External Environment Natural Environment Physical Resource: Company has its headquartered in Arlington, Virginia. Apart with this, the company has its physical resources in Harrisonburg, Virginia, Boulder, Texas, California, Washington and United Kingdom. Wildlife External environment of the company can be evaluated by wildlife. If the company will ignore wildlife aspect then it may get failure in the long run. According to the nature of business the company production does not destroy or have negative impact on wildlife. Climate Assessment of climate is necessary for understanding environment of the organization as the company is making language learning tools with technology that are harmless for the environment. These language tools and technologies can be made on moderate temperature so perfect temperature in necessary but in case of fluctuation in temperature, the production will not be affected. Societal Environment Economic: The Company is working in the good economic conditions with easy rate of tariffs or taxes. This allows the company to produce cheaper language learning technological solutions for the clients in educational institutions Technological: This company is leading in language learning technology for its customers in all over the world. The company is prominent in content development tools. The company is working on the technology to help the authors, writers, speakers and photographers to work efficiently in the different locations. Political/Legal With immense political support, the company is in a position to enter into every government institute Let people more aware and efficient in the different languages Socio Culture: The company is working for the society indeed. Purpose is to create the exceptional technological platform for the community and society Enhances skills regarding the languages in the modern ways The company wants every person fluent. The company also got tremendous response from people. CITATION Uoi10 \l 1033 (Uoinvestment group.org, 2010)Task Environment Threat of New Entrants: New arrivals of different software regarding the languages are the threats for the company. This will be tough to defeat Rosetta stone as it has strong brand position in the world. New competitors also have the good geographical locations and they are spending more time on higher learning curve, which is a threat. Power of Buyers: Bargaining power of the customers is good as they intend to pay more than products, which affects positively to the company. Threat of Substitute Products: Customers consider the products of Rosetta superior over the products of competitors. This is the reason that the company has not threat from substitutes until now. Limited numbers of substitute products in the market is also very beneficial for Rosetta stone. Power of Suppliers: Production inputs are similar which has reduced the bargaining power of the supplier. The company has the most diverse distribution system and higher competition among the supplier, which reduces the bargaining power of its suppliers. CITATION Oye15 \l 1033 (Oyedele, 2015)Rivalry among Competitors: The company has not many competitors in the market. Competitors are BERLITZ International Simon & Schuster, Random House ventures and Disney Publishing, which are very fewer to compete with Rosetta. Large industry also let them to operate without stealing the market in the presence of competitors. So it is obvious that Rosetta would dominate in the market for a long period. Power of Other Stakeholders: Rosetta is containing the limited power of its shareholders to disrupt the business plans and operations. However, top management relies and takes opinions from stakeholders for making key strategic decisions. CITATION Ins \l 1033 (Seave, 2014)4--Internal Environment Corporate Structure: The Company is divided into different departments, which are well established for attaining the planned goals and objectives. The company has marketing, Finance, Human Resource, Research, development, and information technology department that collaborate with each other. Corporate Culture: Rosetta stone is prominent regarding its culture as the company has a glorious history of success. The company has amazing and unique culture in which employees work with great motivation and energy. Creativeness and innovation are necessary for getting the reward and achievement in this company. CITATION Uoi10 \l 1033 (Uoinvestment group.org, 2010)Corporate Resources Marketing The company has gained the exceptional profitability and effectiveness with its direct marketing expenditures. The company has brilliant sales teams, which is a key factor for generating revenues from direct sales channels. The company uses websites, call centers and kiosks for marketing and sales operation. CITATION Ros15 \l 1033 (Rosettastone.com, 2015)Finance The company has strong financial position to conduct the research and development for making new and advance software for language learning. Revenue has increased from 25.4 million to 252.3 million dollars. The company also has 58% compound annual growth rate which is exceptional to sustain for a long time in the world market. CITATION Ros15 \l 1033 (Rosettastone.com, 2015)Research & Development Expenditures on research and development are prominent as they come out with brand language learning technology for the customers in the whole world. The company is innovative and creative in the research and development. Operations & Logistics The company is good in supply chain management with quality suppliers; the company has taken the place in all over the world with its language learning technology. The company got best distribution channels which are vital for learners to get top position with effective language skills. Human Resources Management The company treats well its employees to work effectively and efficiently. The company has good reward system in the form of performance appraisal systems with different reward programs. Employees are satisfied with the company and human resources policies are effective to implement for creativity and innovation at workplace. CITATION Uoi10 \l 1033 (Uoinvestment group.org, 2010)Information System IT department is good to collaborate with the all department to sustain the operations. They have modern communication tools to deal with each other. 5-- Strategic Factors SWOT Analysis Strengths The company has strong brand name and advance proprietary programming system as their strength. They are prominent in international market and considered as Niche market leader. Weakness They are expensive in their prices as compared to competitors. This is also a perception that they have high paid executives in the departments that is considered as weakness. Opportunities International market is an opportunity as more people now intended to have modern learning skills. Asian market is a new opportunity to expand with new technology. Threats New entrants in the market with different technological tools and differentiation process are the real threats for this company TOWS Analysis This is good for the company to reduce the expenses, as it will help to reduce the cost of the production. Different methods of production should be introduced such as scheduling and staffing to divide the work equally to have more work that is creative as well. They must contain the differentiation process to expand in the Asian market to attract more customers. CITATION Oye15 \l 1033 (Oyedele, 2015)TOWS Matrix External Opportunities (O) External Threats (T) Internal Strengths(S) SORosetta stone must enter and expand its business in whole Asian Markets STIn Asian market various language learning tools would be helpful for gaining competitive advantage Internal Weaknesses (W) By entering into Asian markets, the company should make new local language learning tools To minimize weaknesses and avoid threats, the company may enter into Asian markets with local technological companies as this thing will eliminate competition. Recommended Strategy: I would like to recommend this company to expand its business in Asian market, as it would be a huge boost to its business. More people have intention and wishes to have new ways of learning different languages with technology. My suggestion is to keep the innovative and creative process to come up with exciting products for the customers in the field of education. CITATION And151 \l 1033 (Andrist, 2015)References BIBLIOGRAPHY \l 1033 Andrist, C. (2015, April 6). Rosetta Stone: Iowa School Districts Add Lexia Reading Core5 to Address Literacy Needs of Students and Support Legislated Requi. Retrieved July 13, 2015, from Bloomberg: http://www.bloomberg.com/article/2015-04-06/aDKz_a3I4Sd0.html Oyedele, A. (2015, May 29). Someone might want to buy Rosetta Stone and now its stock is going wild. Retrieved July 13, 2015, from Business Insider: http://www.businessinsider.com/rosetta-stone-share-price-may-29-2015-5 Rosettastone.com. (2015, 11 May). There's always more to learn. Retrieved July 13, 2015, from Rosettastone.com: http://www.rosettastone.com/ Seave, A. (2014, October 3). Inside Rosetta Stone's Strategy To Pivot Away From Competitors With New Products. Retrieved July 13, 2015, from Forbes: http://www.forbes.com/sites/avaseave/2014/10/03/its-both-make-and-buy-for-rosetta-stone/ Uoinvestment group.org. (2010, April 30). Rosetta Stone Inc. Retrieved July 13, 2015, from Uoinvestmentgroup.org: http://uoinvestmentgroup.org/wp-content/uploads/2009/08/Rosetta-Stone.pdf

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