Say No to Investor

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Assignment

Total Words: 595

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This decision is emblematic because there must be a coordination and shared discussion between the managers from Coca-Cola and Honest Tea.


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This decision is emblematic because there must be a coordination and shared discussion between the managers from Coca-Cola and Honest Tea. It is important to make the decision with the consultation of the Coca-Cola managers because they are the largest investors to the Honest Tea and they have different brand image from each other. Coca-Cola is the largest investor in the honest tea, they have different brand image, and the product is quite different from each other. Coca-Cola is offering the High Fructose which quite unhealthy drink to the consumer and Coca-Cola has never promised to its consumer that they would offer the healthy drinks to the people, when they made the investment in the Honest Tea and they started having the large amount of profits, but Honest Tea is a quite different product from the Coca-Cola.

Honest tea is offering its customer an alternative of the carbonated drinks like Coca-Cola and promising that it is quite healthy drink, which has natural organic and un-processed ingredients in it. Coca-Cola and Honest tea are conflicting with its organizational vision and nature of products, therefore Coca-Cola has emphasized over Honest tea should be removing the label where it is written that organic Honest Tea.

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