Sensitivity Raining Keeping Your-self out of the News

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 519

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Sensitivity training:
 


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Sensitivity training:

In this article, the focus of the author is on Public Relation firm. In my understanding, Public Relation firm is an organization which provide professional service, hired the media to convince and produce a message for the public, they change the action of the public through their opinions. The chairperson of the old Public relation company said: the main goal of Public Relation firm is to value their clients and change their action; it is not good if any public relation firm to become a story. It is a very important part of any company; it is effective for the market strategy of overall company.

Edelman is a world largest public relation agency; it faced negative impression from the public, which is harmful for the reputation of the agency because the goal of the PR is to maintain its firm reputation. The problem arise when a blog post against this PR agency with the title “Carpe Diem” written by Lisa Kovitz.  i do not agree with this type of promotion, this was a big mistake of the company. An actor suicide a day after of this blog and Kovitz called his death “a Crepe Diem moment” which means an enjoyable day. She argued that people suicide due to depression and it is negligence of media that they do not focus on this topic. The condition become worse when she started to promote her agency with the statement that we give the chance to our clients to join the public conversation. After the Edelman posted apology on its website about this action. Many people comments on this, they said: the death is not an opportunity to increase the public relation.

It is important for the Public Relation to maintain balance, before discussing an issue in the media must think about the reaction and reputation of the firm before talk. Here are some guidelines for the Public relation agency: Public relation firms must wait the correct time for its promotion. The death of any person is not a correct time for promotion. For Public relation firm self-promotion is not acceptable at any cost. Do not use any references for the motivation. It is necessary for the Public relation firms that do no spread any type of transparency against anyone. Before realizing a sensitive issue by an organization editor must review this and audit those thing that affect the reputation of the agency.

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Bloomberg.com. (2015, May 15). How 3-D Printing Could Disrupt the Economy of the Future. Retrieved April 8, 2015, from http://www.bloomberg.com/news/articles/2013-05-14/how-3-d-printing-could-disrupt-the-economy-of-the-future Précis Vocabulary Reflection Quotable McKenna, Nicholas, & Singamneni. (2008). Direct metal casting through 3D printing : a critical analysis of the mould characteristics. Global Congress on Manufacturing and Management , 5. Précis Vocabulary Reflection Quotable 3. Chan, M. (2013, September 26). What 3-D Printing Could Mean for the World's Factory -- China. Retrieved April 8, 2015, from http://www.bloomberg.com/news/articles/2013-09-26/what-3-d-printing-could-mean-for-the-world-s-factory-china  Précis Vocabulary Reflection Quotable 4. Royte, E. (2015). What Lies Ahead for 3-D Printing? Retrieved April 8, 2015, from http://www.smithsonianmag.
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