Short-term, Zero Economic profit

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Case Study

Total Words: 348

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The first figure depicts short-term equilibrium firm, in a perfectly competitive market


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The first figure depicts short-term equilibrium firm, in a perfectly competitive market, when it is earning zero profit. The second figure depicts the increase in demand and its effects on market. In the figure, MC is Marginal Cost, AVC is Average Variable Cost, ATC is Average Total Cost, Q is Quantity, Q* is change Quantity, AR is Average Revenue, MR is Marginal Revenue, P is Price and P* is change in price.

Demand Curve is negatively sloped and Supply Curve is positively sloped. The increase in demand has shifted the demand curve to the right, which has increased Price/Average Revenue/Marginal Revenue. We have assumed that firm is earning zero-profit in short-term and then in the second figure we have assumed that demand has increased, which has shifted the demand curve to the right.

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The first figure depicts short-term equilibrium firm, in a perfectly competitive market

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Model: APA

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Model: APA

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Brief summary/Description

This paper explores the financial performance of a supplier selected by Chartered Institute of Procurement & Supply (CIPS) in financial year (FY) 2013 and 2014. The careful observation into the accounts of the company reveals that overall company appears stable and it has shown positive and increasing trends in key ratio including efficiency ratios, profitability ratios and other ratios. The DuPont analysis also revealed that return on equity (ROE) has shown increasing trend showing the strength in company to generate returns for its shareholders. However, what alarming is the continuous deterioration in company’s solvency and liquidity ratios. ...

Brief summary/Description

This paper explores the financial performance of a supplier selected by Chartered Institute of Procurement & Supply (CIPS) in financial year (FY) 2013 and 2014. The careful observation into the accounts of the company reveals that overall company appears stable and it has shown positive and increasing trends in key ratio including efficiency ratios, profitability ratios and other ratios. The DuPont analysis also revealed that return on equity (ROE) has shown increasing trend showing the strength in company to generate returns for its shareholders. However, what alarming is the continuous deterioration in company’s solvency and liquidity ratios. ...

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Model: APA

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