Sports Marketing Debacles

Sports Marketing Debacles:

The recently scandal occurred in the FIFA scandal that creates sports marketing debacles for the certain companies like Coca-Cola and Adidas.The corruption scandal had been occurred in the most popular events of sports and companies derive their marketing campaigns to develop their promotional plans. The central issue is the lack of compliance standards in their corporation with the marketing companies who sponsor the FIFA event.  (dawn.com, 2015)

The huge corruption had been taken place in this event that recognize the sports marketing debacles.  Bribery as well as money laundering with the effect of fraud had been occurred in the FIFA that creates major disasters in the sports history. This is the main central issues had been occurred in the FIFA.

Bribery connections as well as match fixing professionals are found in the scandal of FIFA sports competition. In this regard there are many stakeholders involved in such sports marketing debacles that have substantial influence on the market competition. The government, sponsor marketing companies and their clients are effected due to bribery and kickbacks in their operations. Many companies fail to compensate the promotional mix campaigns in their major event of football. (Khamvongsa, 2015)

Assignment Sports Marketing Debacles ABC Date Sports Marketing Debacles:The recently scandal occurred in the FIFA scandal that creates sports marketing debacles for the certain companies like Coca-Cola and Adidas.The corruption scandal had been occurred in the most popular events of sports and companies derive their marketing campaigns to develop their promotional plans. The central issue is the lack of compliance standards in their corporation with the marketing companies who sponsor the FIFA event. CITATION daw15 \l 1033 (dawn.com, 2015)The huge corruption had been taken place in this event that recognize the sports marketing debacles. Bribery as well as money laundering with the effect of fraud had been occurred in the FIFA that creates major disasters in the sports history. This is the main central issues had been occurred in the FIFA. Bribery connections as well as match fixing professionals are found in the scandal of FIFA sports competition. In this regard there are many stakeholders involved in such sports marketing debacles that have substantial influence on the market competition. The government, sponsor marketing companies and their clients are effected due to bribery and kickbacks in their operations. Many companies fail to compensate the promotional mix campaigns in their major event of football. CITATION Mis15 \l 1033 (Khamvongsa, 2015)This issue is systematic that no standards of compliance have been followed in the company to accomplish the goals of supporting companies in their main event. Nike is the sportswear company that bears huge losses due to such bribery and corruption in the soccer events. The integrated communication mix channels are destroyed in such issues and many sponsor companies bear heavy losses due to such scandal. The marketing used in this event is advertising to gain the competitive edge and gain the promotional mix with communicating the community. The channel of placement is recognized like sponsorship and broadcasting of matches in the television to deliver the valuable services to the customer. There are huge ethical dilemmas involved in the standard that the company had not incurredcompliance ethical standards in their operationscorporation with major sports companies. Lack of ethical practices in the FIFA incorporating withy he fraudulentactivities. This shows that ethics are not incorporating withthe principles of marketing sponsorship companies. CITATION daw15 \l 1033 (dawn.com, 2015)These issues would be resolved by enhancing thecorporate governance in their rules and regulations to confirm the transparency and fairness in their operations. The strategic marketing tools with holistically marketing must be encouraged to gain the control on the marketing issues. The way of communication channel is developed through the use of media channels as well as advertising to target the customers. The perfect segmentation as well as positioning must be enhanced to ensure the capability in gaining the organizational goals with execution ofstrategic planning of marketing. The outcome of such marketing tools to avoid the ethical issues in the company and confront the corporate challenges effectively. All stakeholders are served through such target market and positioning by developing guiding coalition as well as transparency in their operations to ensures the corporate mission. This ensures the effective strategic marketing and helps in to reduce such marketing disasters in the major events. References: BIBLIOGRAPHY \l 1033 dawn.com. (2015). Football's top sponsors press FIFA to clean up. Retrieved June 8, 2015, from http://www.dawn.com/news/1184734 Khamvongsa, M. (2015). FIFA scandal: A powerful organization and a popular sport are shaken. Retrieved June 8, 2015, from http://www.washingtonpost.com/blogs/early-lead/wp/2015/05/27/fifa-officals-arrested-what-this-means-for-soccers-governing-body/

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