Steps for Developing Corporate Communication:

Communication is an effective tool in an organisation for to achieve the organisation goal. Because when management of any organisation and the employees of the organisation share each issue of organisation with each other than management easily understand what is going in the organisation.  In the organisation, there are some problems which are due to lack of communication system because the communication system is not so good. Employees do no share any issue of organisation with the management and management also do not clearly communicate about the mission and goals of the organisation. Because by communicating many problems of the organisation solve(Bernstein, 2013).

Moreover, by communicating the areas in the organisation where organisation need to improvement can easily solve because when employees covey their message to the management then they have to take action for the development of organisation. The main reason of failure of this organisation is poor communication system. For this, it is also necessary that the organisation have to create friendly environment in the organisation. The employees feel no hesitation to share their problems with the management. We also can say that in the success of any organisation communication play main role. Therefore, organisation has to make proper plan to develop communication system. Without developing the communication system, it is not possible for this organisation to grow again(Craig, 2006).

Contents TOC \o "1-3" \h \z \u Introduction: PAGEREF _Toc417029891 \h 3Steps for Developing Corporate Communication: PAGEREF _Toc417029892 \h 34.Be able to plan the development of a corporate communication strategy PAGEREF _Toc417029893 \h 34.1Plan the objectives of corporate communication strategy PAGEREF _Toc417029894 \h 44.2Select the audiences to influence with a corporate communication strategy PAGEREF _Toc417029895 \h 54.3Plan appropriate measures to monitor a planned corporate communications strategy PAGEREF _Toc417029896 \h 6Conclusion: PAGEREF _Toc417029897 \h 7References PAGEREF _Toc417029898 \h 8 Introduction:Communication is an effective tool in an organisation for to achieve the organisation goal. Because when management of any organisation and the employees of the organisation share each issue of organisation with each other than management easily understand what is going in the organisation. In the organisation, there are some problems which are due to lack of communication system because the communication system is not so good. Employees do no share any issue of organisation with the management and management also do not clearly communicate about the mission and goals of the organisation. Because by communicating many problems of the organisation solve CITATION Ber13 \l 1033 (Bernstein, 2013). Moreover, by communicating the areas in the organisation where organisation need to improvement can easily solve because when employees covey their message to the management then they have to take action for the development of organisation. The main reason of failure of this organisation is poor communication system. For this, it is also necessary that the organisation have to create friendly environment in the organisation. The employees feel no hesitation to share their problems with the management. We also can say that in the success of any organisation communication play main role. Therefore, organisation has to make proper plan to develop communication system. Without developing the communication system, it is not possible for this organisation to grow again CITATION Cra06 \l 1033 (Craig, 2006). Steps for Developing Corporate Communication:Be able to plan the development of a corporate communication strategyThe theory behind the communication is to encourage the employees to take participative in the decision-making. This ensure the empowering the employees at the workplace and develop the communication planning. When the employees are participative in the decision-making, it confirms the organizational goal that supports the growth structure of the company. The communication planning is helps in growth fo9r the company because it gives the efficacy in the management. The strategy of the communication gained from the strategic planning of the corporate communication in the organization. There are different steps, which organisation has to take for to develop communication. It is the only way for this organisation to grow again. In addition, before implementing communication strategies organisation have to make proper plan because without planning nothing is possible to achieve. Therefore, better planning is necessary before implementing any kind of strategies. Plan makes it easy to achieve the goals of any organisation. Therefore before developing any plan about any sort of communication, organisation have to consider some questions because these questions will help a lot for developing a successful plan. For this, organisation has to identify the purpose of communication, which they want to communicate, the channels of communication, the audience, and what you want to communicate. These all things help any organisation for making good plan. This organisation also have to take the view of all these points because without considering these points it’s not possible for this organisation for developing a good communication plan CITATION Woo131 \l 1033 (Wood, 2013). After making a plan, this organisation has to implement their plan. Then monitor it and in last they have to evaluate it either, their plan is successful or not. Because communication is the only, tool which connect the employees with the management of organisation. A plan can be a long term or short term. Plan makes your efforts more efficient. Without planning, you do not know what the next step you have to take. Plan gives the direction to any organisation that in next what organisation has to do. Plans help any organisation to set priorities, and it also help to focus on the day-to-day work. To achieve the goals, organisation has to make proper plans before implementing the strategies for the development of communication system. Without the development of this system, organisation cannot achieve their goals. The main barrier in achieving the goals is the poor communication system. Employees of this organisation feel hesitation about sharing problems with the management of this organisation either the problems are about the organisation CITATION Von03 \l 1033 (Vonderwell, 2003). Plan the objectives of corporate communication strategyOrganisations also have to identify their objectives that why they want to develop this system what is the purpose behind this. This thing makes it easy for the development of communication strategy. Therefore, organisation also has to identify the objectives of communication planning. Main objectives of communication strategies are to create a relationship with the employees and the stakeholders. Communication also clears on the employees and the stakeholders that what is the current situation of this organisation and what they want to do next in the organisation. Communication creates a friendly environment in the organisation this thing help to increase the productivity of the organisation. In the same way when the employees or the management of the company communication about each problem, issue or about any planning and strategy this thing make easy for the growth of this organisation. However, if they do not communicate about different issues of this organisation with each other than the things become more complex with time and create more problems for the management team of this organisation CITATION Lor14 \l 1033 (Lorette, 2013). In communication strategies, you have to define the nature of the problems that what is the thing, which creates problems for the organisation, and what are the challenges you are facing due to lack of communication. You also have to take view of the resources of the organisation, different stages, which can help you for achieving the goal of any organisation. In addition, in the last you have to evaluate all things that if we implement these strategies then what will be the impact of these things on the organisation. Strategies also help to define the mission of the organisation. These all things help for the development of good strategies and with the implementation of these strategies; an organisation can achieve their goals and increase the profitability ratio. However, before implementing strategies planning is necessary. Strategies define that what the need of organisation behind this is. Therefore, for getting success organisation have to develop plans and strategies by following all these steps. In addition, have to develop strategies so that it can remove communication barrier, which is the main reason of the failure of this organisation. In addition, in strategies and plans organisation have to clear their objectives that what is the current situation of organisation and what it want to do in next and what want to achieve CITATION Tim13 \l 1033 (Timothy, 2013). Select the audiences to influence with a corporate communication strategyBefore implementing communication strategies organisation has to select the audience that who’s are the people for which organisation want to target. You try to reach. Many different ways help to connect with the audience. Because when you know that, who are your audience then it became easy to solve the problem of those people. When you know the nature the habit of any person then you deal with them according to his nature. Targeted audience helps a lot any organisation to solve the problem. Organisation try to satisfy the targeted audience then organisation manufacture things according to demand of people. We also can say that the audience also participates in the success or failure of any organisation. For this, any organisation has to take view different points like Demographics, Geographic, Employment, attitude, Health and about the behaviour of the people. Because when you know the behaviour of the people of a region then it becomes easy to satisfy them. Then the organisation deal with them according to their attitude CITATION Woo131 \l 1033 (Wood, 2013). Therefore, before making any plan or strategies organisation must have to target the audience. With the help of audience, it becomes easy for any organisation to achieve the goal. Organisation also has to select the audience then have to do work for to satisfy them. However, for this purpose it is also necessary for any organisation to establish good communication channel. Because the problems of targeted people will not deliver to the management of organisation then it is not possible to solve the problem of that people and to satisfy them. Because communication channel play important role for conveying problems of audience and management to each other. Therefore, existence of good communication channel is necessary. It is not necessary that communication must be in form of verbal, it can be non-verbal. The main purpose is to convey the messages to each other CITATION Ber13 \l 1033 (Bernstein, 2013). There are certain challenges faces by the organization to integrate the values of the company like cultural differences within the same workplace. In an organization, the manufacturing and marketing department might have different cultural aspects and different language understanding. This creates the communication gap in the organization that the employees could not understand the corporate communication strategy. The technological difference at one place and other place within the organization crates the communication gap top integrate the audience needs. The equality in learning of communication channels and technological training must provided to gain the objectives of the organization. To meet the audience needs the channel of communication as information system used to target the audiences and delivers the corporate values. Mass media, broadcasting and conference news are the basic system used in the corporate communication system that used in the communication of the corporate values. Plan appropriate measures to monitor a planned corporate communications strategyWhen an organisation implement the strategies or plans in the organisation for to achieving the goals then it’s also necessary for that organisation to monitor them so that we can analyse that the implemented strategies are working well or not. Either these strategies are beneficial for achieving the goals or not. So that any error occur during the working management of that organisation take rapid action about that problem CITATION Lor14 \l 1033 (Lorette, 2013). In this way organisation, become able to know if there is any need to improve more than the management uses many other different methods for the improvement. In this way when you fell any gap in communication, organisation tries to fulfil that gap. After implementing the communication strategies organisation have to evaluate that plan that how well it working and how well you carry out then it make easy to bring change in the plan or to improve this plan CITATION Tim13 \l 1033 (Timothy, 2013). Conclusion: It is concluded that it is necessary for all organisation to develop system of communication. Communication helps a lot for increasing the productivity or profitability of any organisation. In this way, it becomes easy for the organisation to achieve the goals. However, before implementing and developing communication strategies proper planning is necessary because planning provide the direction that in next what organisation have to do. In this way, different issues of the audience convey the organisation. Then organisation takes different steps for to satisfy people and to fulfil their demands. Communication creates a relationship between the audience and the organisation, which is necessary for the organisation success. However, after implementing the strategies of communication it is also necessary to monitor and evaluate the. If there is any need of change or improvement then organisation take traction about that matter. References BIBLIOGRAPHY Bernstein, J. (2013). The 10 Steps Of Crisis Communications. Retrieved March 20, 2015, from http://www.bernsteincrisismanagement.com/articles/10-steps-of-crisis-communications.html Craig, R. T. (2006). Communication Theory as a Field. Communication Theory, 9(2), 119-161. Lorette, K. (2013). The Importance of the Grapevine in Internal Business Communications. Retrieved March 20, 2015, from http://smallbusiness.chron.com/importance-grapevine-internal-business-communications-429.html Timothy, C. W. (2013). Managing Corporate Social Responsibility: A Communication Approach. Retrieved March 20, 2015, from http://www.amazon.com/Managing-Corporate-Social-Responsibility-Communication/dp/1444336452 Vonderwell, S. (2003). An examination of asynchronous communication experiences and perspectives of students in an online course: a case study. The Internet and Higher Education, 6(1), 77-90. Wood, J. (2013). Communication Mosaics: An Introduction to the Field of Communication (7 ed.). Cengage Learning.

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