Strategic Marketing Plan for Digital Marketing Issue at British Library

INTRODUCTION:

There are lot of institutions, scholars and thinkers who constitute digital mindset with the new and improved areas of communication through inculcation of technology at major level. These elements in society are pursuit for the success of digital marketing and want a report oriented technique so that the whole thinking can seek for the change in marketing style to grasp the consumer behavior through digital ways and techniques and through digital thinking as already widening moment by moment at digital perspective. (BEARD, 2014) In this sense, the whole idea comes when the digital marketing leaves the reckless communication problems in further restrictions in ways where all processes are needed at actual basis. Ability is there to draw a plan that makes a good for abrupt and immediate action at marketing contemporary world. This ability is beyond the marketing techniques that were initiated at the traditional break through at great level. (Baker & Hart, 2008)

This plan will ponder upon the practical marketing communications, the contemporary problems facing by such marketing strategies for the consumer based ideas, and consumer based realization. The dawn plan is there at such a great front that may show the realization process to accumulate the necessary steps while doing the marketing era business at digital grounds. There is specific ability representation is also there against the each plan that may endorse the usage of marketing and marketing techniques through endorsement of digital ways and techniques that are necessary in evaluating the consumer behavior who already got enough know how about the marketing plan and planning nature. (Bury, 2013)There is gap between consumer and marketer and both consumer and marketer are there in contemporary affairs in complex corporate world that may enhance the level of completion of the plan. Furthermore, this plan sill show some strategies and time bounded plans that how the each issues in marketing communication can get the actual grounds at realization. (COFFS HARBOUR CITY COUNCIL, 2012)

By issuing the real time efforts through real time action with real time strategic plan application only tackle through the selection of probabilities of recommended work o tackle the issue upon less recommend work against that problem. Because the core purpose is there to develop strategic marketing plan in digital marketing, the whole efforts would be centralized with the internet usage before, now and in future in the report comprehensively. (Flaten, 2006)There are two types of agenda that are going to moment by moment with the text and these two types of agenda that may enhance the level of understanding in communications as well as promotion management in real times so that digital marketing concept could be aligned with the work of strategic marketing plan through pragmatic techniques. The critical evaluation will discussed upon these two basic agenda of report. (GLANCEY, 1994)

Thoroughly speaking, the main purpose is to extract marketing communication problems and ways to address them through pragmatic strategies. Therefore, the use of social media talks in this text cannot leave behind.

Strategic Marketing Plan for Digital Marketing Issue at British Library By: ABC Date: Table of Contents TOC \o "1-3" \h \z \u INTRODUCTION: PAGEREF _Toc416538745 \h 3SITUATION ANALYSIS: PAGEREF _Toc416538746 \h 5PESTEL PAGEREF _Toc416538747 \h 5MARKET ANALYSIS PAGEREF _Toc416538748 \h 9DEMOGRAPHIC ENVIRONMENT PAGEREF _Toc416538749 \h 9SCIO-ECONOMIC FACTORS PAGEREF _Toc416538750 \h 9SOCIO-CULTURAL ENVIRONMENT PAGEREF _Toc416538751 \h 10TECHNOLOGICAL ENVIRONMENT PAGEREF _Toc416538752 \h 10INTERNAL ANALYSIS PAGEREF _Toc416538753 \h 10COMPITITOR ANALYSIS PAGEREF _Toc416538754 \h 11SWOT ANALYSIS PAGEREF _Toc416538755 \h 12OBJECTIVES PAGEREF _Toc416538756 \h 14DEVELOP STRATEGIC MARKET PLAN PAGEREF _Toc416538757 \h 15Step 1: UNDERSTANDING THE COMMUNITY PAGEREF _Toc416538758 \h 16Step 2: UNDERSTAND YOUR CUSTOMERS PAGEREF _Toc416538759 \h 16Step 3: PICKING A NICHE PAGEREF _Toc416538760 \h 16Step 4: DEVELOP MARKETING MESSAGE PAGEREF _Toc416538761 \h 17Step 5: DETERMINE MARKETING MEDIUM PAGEREF _Toc416538762 \h 17Step 6: SETTING THE MARKETING GOALS PAGEREF _Toc416538763 \h 17IMPLEMENTATION PAGEREF _Toc416538764 \h 17INVESTIGATE PAGEREF _Toc416538765 \h 18SMART PAGEREF _Toc416538766 \h 19STRATEGIC OPTIONS PAGEREF _Toc416538767 \h 19MARKETING STRATEGY PAGEREF _Toc416538768 \h 19ON/OFF-SEGMENTATION PAGEREF _Toc416538769 \h 20STP-SEGMENTING PAGEREF _Toc416538770 \h 21BRANDING PAGEREF _Toc416538771 \h 22SEGMENTATION PAGEREF _Toc416538772 \h 22IDEA OF CAMPAIGN THEME PAGEREF _Toc416538773 \h 22E CRM PAGEREF _Toc416538774 \h 23CONCLUSION PAGEREF _Toc416538775 \h 24REFERENCES: PAGEREF _Toc416538776 \h 25 INTRODUCTION:There are lot of institutions, scholars and thinkers who constitute digital mindset with the new and improved areas of communication through inculcation of technology at major level. These elements in society are pursuit for the success of digital marketing and want a report oriented technique so that the whole thinking can seek for the change in marketing style to grasp the consumer behavior through digital ways and techniques and through digital thinking as already widening moment by moment at digital perspective. CITATION BEA14 \l 1033 (BEARD, 2014) In this sense, the whole idea comes when the digital marketing leaves the reckless communication problems in further restrictions in ways where all processes are needed at actual basis. Ability is there to draw a plan that makes a good for abrupt and immediate action at marketing contemporary world. This ability is beyond the marketing techniques that were initiated at the traditional break through at great level. CITATION Bak081 \l 1033 (Baker & Hart, 2008)This plan will ponder upon the practical marketing communications, the contemporary problems facing by such marketing strategies for the consumer based ideas, and consumer based realization. The dawn plan is there at such a great front that may show the realization process to accumulate the necessary steps while doing the marketing era business at digital grounds. There is specific ability representation is also there against the each plan that may endorse the usage of marketing and marketing techniques through endorsement of digital ways and techniques that are necessary in evaluating the consumer behavior who already got enough know how about the marketing plan and planning nature. CITATION Bur13 \l 1033 (Bury, 2013)There is gap between consumer and marketer and both consumer and marketer are there in contemporary affairs in complex corporate world that may enhance the level of completion of the plan. Furthermore, this plan sill show some strategies and time bounded plans that how the each issues in marketing communication can get the actual grounds at realization. CITATION COF12 \l 1033 (COFFS HARBOUR CITY COUNCIL, 2012)By issuing the real time efforts through real time action with real time strategic plan application only tackle through the selection of probabilities of recommended work o tackle the issue upon less recommend work against that problem. Because the core purpose is there to develop strategic marketing plan in digital marketing, the whole efforts would be centralized with the internet usage before, now and in future in the report comprehensively. CITATION Fla06 \l 1033 (Flaten, 2006)There are two types of agenda that are going to moment by moment with the text and these two types of agenda that may enhance the level of understanding in communications as well as promotion management in real times so that digital marketing concept could be aligned with the work of strategic marketing plan through pragmatic techniques. The critical evaluation will discussed upon these two basic agenda of report. CITATION GLA94 \l 1033 (GLANCEY, 1994)Thoroughly speaking, the main purpose is to extract marketing communication problems and ways to address them through pragmatic strategies. Therefore, the use of social media talks in this text cannot leave behind. Online marketing is getting fame and constitutes some issues as well. The fame can provide opportunities to use marketing for centralized marketing departments in businesses and issues can arise a threats for businesses now a day’s therefore digital marketing strategic plan is best report in advancing the action to extract opportunities and lowering threat found behind the techniques at actual basis. CITATION GLA94 \l 1033 (GLANCEY, 1994) There is the variety of consumer-based models and how these models are going to take the advantage of there is the variety of consumer-based models and how these models are going to take advantage of these digital marketing tools are going to discuss in this report. CITATION Hen03 \l 1033 (Henry, 2003)At last this report provide the composite solutions for the application of analytical and problem solving skills against such communication problems and many practical cases of business along with vast level of questions for the reckless environment so far. The selected organization is British Library and here the storage management issues that need a revamped approach to cope up with for identification of online/digital problem behind faced by the British library is given here. CITATION Hen03 \l 1033 (Henry, 2003)SITUATION ANALYSIS: The public library of British that constitutes customers as students and these students showing the issues like in access toward the digital platforms through the library. The second is the advance level of usage is there because students of British library is always know about the digital platforms at individual basis and storage problems through digital platform and service orientation is definitely higher than individual. At student level, British library students constitute such behavior that may endorse the any up gradation in storage and storage management and ultimately this whole thing is about the services expectation from British library perspective. CITATION Mer95 \l 1033 (Mercer, 1995)PESTEL The pestle and its direct implication over the library and library issues are always show dynamic approach towards this approach. Political The legislation law that has passed by government is the known reality about the trends that has set by completely political set up. Political parties and politics involve behind the libraries will boast up the plan of library to serve the population of that area specifically. The political power impacting investment that are directly come from government The all government level initiative is not a new concept at all because these all laws above the digital problem as facing by British Library. The governments and moving towards the e-government and so the whole concept of the movement of these libraries at virtual libraries concept will endorse the usages of these solution. CITATION McD11 \l 1033 (McDonald & Wilson, 2011)Economical There is huge difference between the economy and economic situations around the globe so that global issues can tackle at global fronts in term of investment strategy against these economic ways in real time. The allocation of budget upon education sector endorses the usage of marketing at basic as well as advance leveled understanding against the financial allocation. CITATION New13 \l 1033 (New York University, 2013)Government centered policies about the economy and economic activities by thinking for the welfare project, as the launch of library is the real time mechanism for the people driven strategy. Further economic down trends showed that the libraries got the benefit through different segments people and enriched with the job seekers. The training of new skills is not possible unless or until the whole paradigm could not achieved at the base of economy and economies problems at huge level Social The social aspect in terms of libraries is also endorsing the usage of such sources for the sake of enhancement with the actual methodologies that are needed to rethink about the decayed concept of tradition library with the virtual one. CITATION Hen03 \l 1033 (Henry, 2003)The society introducing the e-demand at governmental level and these e-demands show the usage of online libraries and online settlement as the core issue facing by the British library. The government focuses over the abrogation of physical venture and behind such abrogation the new concept of societies that show dynamic approach so that societies could get facilitation. CITATION Lin05 \l 1033 (Linden, Martin, Masters, & Rode, 2005)Technological Library and technology is not a new concept and this trend further spreading the wide perspective in developing foundation of society at internet based models of facilitation. CITATION McD11 \l 1033 (McDonald & Wilson, 2011)The usage of cloud at this front showed that library and technology is two sides and students are there that may get benefit from this The online comment threats and the twitter hash tags are two-way strategy endorsing by the British library as well as other libraries. Environmental The regulation different between environment and library sector is glaring in front of scholars, teachers and students as well The environmental factors also includes that the environmental legislatures may hinder the usage of environment dynamics as well as regulation difference that is essential in developing the ongoing setting in representation. CITATION Hen03 \l 1033 (Henry, 2003)Legal The legalities of public libraries generally also applied over the British library particularly that is best source in developing the natural phenomenon at legal fronts The legal fronts are the storage of legal and governmental documents at vast level. CITATION Fla06 \l 1033 (Flaten, 2006)MARKET ANALYSIS DEMOGRAPHIC ENVIRONMENT Population Mixed Culture showed that the whole environment and environment centered techniques show that the population and its mixtures are essential in developing the library inner environment Educational Groups are there at vast level attached with the platform of learning and most used library platform in this world through inculcation of education and knowledge based culture CITATION COF12 \l 1033 (COFFS HARBOUR CITY COUNCIL, 2012)SCIO-ECONOMIC FACTORSThese factors are effecting the society and economy at vast level and the intra link between them for the improvement and improved operations in service industry as the British Library wants to apply The society is directly attached with the public library because the completely public centered issues are finally getting the public centered procedures and procedural techniques indeed. CITATION GLA94 \l 1033 (GLANCEY, 1994)SOCIO-CULTURAL ENVIRONMENTThe group based discussion and team centered behavior towards the education and discussion based realization is only possible in terms of basic information that is already available in the Market and can get through societal analysis. The students preferences are changing day by day and students are diverting towards the natural techniques of research and researched based issuance towards the whole book reading material CITATION COF12 \l 1033 (COFFS HARBOUR CITY COUNCIL, 2012)TECHNOLOGICAL ENVIRONMENTNow the environment and environment is libraries are changing towards the digital concerned more than the physical one. This paradigm shift is very glaring in British library and most used technological platform efforts, such technological advancements that always affect the education sector. CITATION nms14 \l 1033 (nmstatelibrary, 2014)The overall market trend that is basic purpose to evaluate this biggest paradigm showed that the whole work is attached with the colleges and universities registration in society. INTERNAL ANALYSISThe library and library centered issues are not new to this educational sector and education setting in societies The library also constitutes some kind of knowledge that always need as the chunks of knowledge and these knowledge based tools at technological paradigm The internal diagnostic process in library through these marketing strategies in getting maximum knowledge and awareness towards students are needed indeed for the success of library in acquiring maximum membership and resource exploration at internet as well The analysis of human resources is also very glaring in obtaining information towards the achievement of studies and study structure. CITATION lsh13 \l 1033 (lshtm.ac.uk, 2013)The analysis of internal performance indicators is also not a new concept at all and this concept is also endorsing by the role of libraries under the contemporary environment The financial resources and its issues identification along with proper resolution is not a new concept and this conceptual framework is very shaky in nature. The British library is already suing the internal analysis tool to get the maximum information so that the whole concept can get the information through both physical and digital ways bit digital paradigm is very trendy in nature and also application is not new for students CITATION pub12 \l 1033 (publiclibrariesnews, 2012)The concept of internal studies mechanism at such great level is very necessary that provides that there is some sort of communication gaps between the digital usages of same concepts in library. COMPITITOR ANALYSISAll online ventures and online nook stores that constitutes a facilities for student to use their online venture as the tool to get maximum outcome from the knowledge creation and data bases over there at virtual space. CITATION Lin05 \l 1033 (Linden, Martin, Masters, & Rode, 2005)The competition in libraries is very high because governments are shifting towards the government and many processes in corporate as well in education department are also changing day by day with full use of technology. The next level of competition is the widening population that are creating the need of libraries and also endo0rse the usage of online libraries so that both physical and virtual demands could match the actual and centralized with the thematic meaning of online books sharing culture and mindset The next level of competition is creating by the research shifting mindset in societies and people are not the people only, actually they are showing and constitutes some scholar like skills in them and that is because of introduction of Google and other online resources CITATION Bur13 \l 1033 (Bury, 2013) CITATION cim15 \l 1033 (cim.co.uk, 2015)The next level of academic paradigm showed that libraries are endorsing governmental regulation about the plagiarism and these plagiarism tackled cases can only possible at library fronts but against those libraries who already enriched with the digital services SWOT ANALYSISOPPORTUNITIES The High quality and academic advancement at government level is the best opportunity that may be get with the actual needs and demands for the basic purpose an purpose oriented work at government and government is the e government indeed The new technologies introduction at vast level[ can be a good opportunities for libraries that need a revamped approach but this time at vast level CITATION nms14 \l 1033 (nmstatelibrary, 2014) Strength The British Library Location at physical venture and its easy access through minimum memberships charges at virtual venture are both successfully applied at the huge level in provision of strengths The other strength is the public library and constitutes major public from government that actually a best tool to attract other communities CITATION sma12 \l 1033 (smartinsights.com, 2012)Weaknesses The data storage is the weakness of library because library is showing the exact information so that information centered thinking could only retrieved at platform of library either it is physical or virtual Weakness also includes the advance level of usage of trust level at key staff in immediate environment Threats The loss of memberships due to not issuance the undergraduate level students as member and member of states CITATION sma12 \l 1033 (smartinsights.com, 2012)The database is very big at the public library as it is in British Library therefore to change the entire databases immediately to get the new and advance level of information is difficult therefore library losing its online clients in present as it was losing in history CITATION sma12 \l 1033 (smartinsights.com, 2012)OBJECTIVESThe objective behind the implementation of digital story system in British library need a large and secure data storage system and such system is not possible to acquire without considering the hard side of society and soft side of cultures The vision behind the online and virtual libraries is not a new so, there are many competitors who already constitute strong digital platform for the perception that is develop in enhancing the level of trust at student level and one can say at community level as well. CITATION pub12 \l 1033 (publiclibrariesnews, 2012)There were days when the British library used the floppy in developing the data centered at their physical venture and this physical entity is necessary in showing the alignment for the sake of issuing small data and data travelers at small level but the objective behind the report is to use the biggest level at such a great level so that the whole digital marketing concepts could apply upon it as it applied already by all competitors CITATION Mer95 \l 1033 (Mercer, 1995)The British Library is endorsing the concept of identifying the needs of students and communities at the base of internet and online software that are already introduced by ventures over there at online world but only the need is to show the same at practical level CITATION nms14 \l 1033 (nmstatelibrary, 2014) The satisfaction ad anticipating technologies at the both students and communities’ level, than the scope of completely online data storage at internet level can get the actual framework so that the whole framework needed this strategy. This is again shows that the need is there to formulate such digital marketing plan, which may endorse whole idea to overcome communication gap between physical venture of library and online. DEVELOP STRATEGIC MARKET PLANThe Strategic Market Plan for the British library to address the technical and digital oriented issues at storage and data management is very necessary to develop and address issues through strategic plan of action. There are about six steps in planning and whole planning is around the four steps for the best-formulated digital marketing plan. CITATION nms14 \l 1033 (nmstatelibrary, 2014)The basic plan of action is there is going to address these steps: Step 1: UNDERSTANDING THE COMMUNITYThe community is very and basic level customers for British Library and Library need to articulate for those plans and actions that are communities centered rather than process centered. The community is increasing day-by-day, digital and social marketing concepts are showing the reliability over the demands of community, and above the demands there is some vertical manner. CITATION McD11 \l 1033 (McDonald & Wilson, 2011)Step 2: UNDERSTAND YOUR CUSTOMERSThere are three level of customer that could get the memberships of library f the strategic plan of action should apply with pragmatic strategies. The first level of customer is the students and students are the basic level of customers that are always present in the Library. After the Students, there is very necessary level of customer for the sake of research and those elements are glaring in getting the memberships so that the whole membership process is ignored if such customer was ignored at all. The Third levels of customers are the scholars and high degree holders in different academic institutions are going to take the library8 membership through need assessment. CITATION tim96 \l 1033 (timeshighereducation.co.uk, 1996)Step 3: PICKING A NICHE A Niche settlement is complex at physical venture of library but the same niche development and identification is very necessary in developing the niche at virtual level. The Library and online library may use the biggest databases at online for the marketing purpose of British bookish material. Step 4: DEVELOP MARKETING MESSAGEThe Marketing Message is that which always your customer and in the sense of library the student will remind at all. For example, the online library show the marketing message that your school with you shows that digital marketing is digital and completely physical school can be at virtual level for the sake of endorsement and endorsed strategies indeed. The Marketing message is needy in showing the alliance with the courses and different academic techniques as well as databases so that the databases of online can marketwise it. CITATION sud11 \l 1033 (sudburylibraries.ca, 2011)Step 5: DETERMINE MARKETING MEDIUMThe marketing medium and academic oriented material may use these Reading rooms, building of different data usage and learning program and WIFI usage at the digital media and social media benefits. The businesses and IP are two paradigms in the same way so that the completely academic nature activities can do easily with the academic literature indeed. The marketing medium that is going o use by the plan is the press releases at online databases, the twitter following to urge for membership and benefits from interest free community at both physical and virtual way. CITATION McC09 \l 1033 (McClure & Jaeger, 2009)Step 6: SETTING THE MARKETING GOALSThere are some benefits directly and indirectly attached with the internet marketing strategies and these strategies are glaring in all businesses and corporate world but most important it is needy perspective at virtual venture more than at physical venture. CITATION BEA14 \l 1033 (BEARD, 2014)IMPLEMENTATIONThe implementation of devised plan is there at various platforms so that digital or online problem facing by British library can get the resolution as soon as possible. The implementation is necessary and alluring the getting benefits on the grounds that it also constitutes some Tangible benefits that the resources allocation at physical venture can be lower The plan of action through strategic way will also provide cost reduction initiatives by using free databases and getting benefits from these at all. Intangible benefits are also formulate Corporate image communication and such communication is enhancing the level of trust for the amalgamation of strategic plan of action The customer satisfaction and in the case of library the students can satisfy by the initialization of such step at online platform more than at physical one because of easily success. CITATION BEA14 \l 1033 (BEARD, 2014)INVESTIGATEThe investigation includes that behind the whole agenda the main purpose achieve either successfully or not. The first strategic goal could be measure that either the user experience enhanced after the implementation of digital marketing way to store data at British library The other strategic goal in the teaching role evaluation at vast level may also find that either completely library-marketing plan is the same in meaning and understanding or not. The digital infrastructure constitutes bugs or not is also a good investigation process The processed of collection of literature at online storage is sufficient in quantity as it at physical one. CITATION cim15 \l 1033 (cim.co.uk, 2015)SMARTSensible, it is necessary in developing the plane and goals establish at sensible with the logical thinking Measurable, the objective should be centralized with the data management only and their issues of British library can be ignored at this level Realistic, the other competitors at both online and physical nature operation similar with the business model aligned directly with the competitors but should be realistic and creative in acquiring the objective Achievable, the ability of activities and operations at vast level is also there so the only online storage can get benefit from he devised plan of action. The last but not assessment should be devised while thinking about the plan of action is the time specific because digital marketing and internet is changing day by day or one can say moment by moment. CITATION nms14 \l 1033 (nmstatelibrary, 2014)STRATEGIC OPTIONSMARKETING STRATEGYThe strategic planning at such level shows that library need to whole strategy. The Strategy that should only focus upon library plan of action in storing the data of its student and community’ other users as well, the ultimate purpose of digital marketing is to amalgamate the internet marketing Strategy, marketing structure and demand through competitors strategies for the sake of development such big database. CITATION sud11 \l 1033 (sudburylibraries.ca, 2011)Marketing Stature and Demand Internet Marketing Strategy Competitors Strategies CITATION sma12 \l 1033 (smartinsights.com, 2012)Corporate Objective and Strategy Emerging Opportunities and threats Marketing Strategy ON/OFF-SEGMENTATION Marketing Development Techniques The new virtual world is in front of British Library at Data Storage The new customer segments Diversification Strategies The Related online library is at front Upstream integration is acquired at Library case because students are there and marketer as well CITATION sma12 \l 1033 (smartinsights.com, 2012)Marketing Penetration Strategy adopted because the whole marketing and content marketing is there that will provide the basic level to advance level Product Development Strategies The same internet and online publishing methodology has been adopted indeed STP-SEGMENTINGSegmenting The segments of library are Students, researchers and scholars/community Targeting All online community elements are targeted so that the online marketing can apply Positioning The real time position at the same place where online databases are necessary. CITATION sma12 \l 1033 (smartinsights.com, 2012) BRANDING Place- Online data storage ventures and online communities where students are Product-The vast level of books, scholarly material and corporate theoretical solutions at one place Price- The price is only a membership fee to learn all about Promotion- Is the relative steps by social media inculcation in this segment SEGMENTATION Threat of new entrants The major level customer is very necessary in developing the online community in structuring the education material Powers of buyers How the powerful segment that is selected The threat from substitutes The segmented market constitutes many online communities Power of suppliers The powerful venture is there at great level CITATION sma12 \l 1033 (smartinsights.com, 2012)IDEA OF CAMPAIGN THEME To attract online community towards the cloud book reading option through Internet protocol. To get the solution of communication problems at British Library E CRM CITATION www15 \l 1033 (www.bl.uk, 2015)Context The whole context is the online student community and learning seekers indeed CITATION cim15 \l 1033 (cim.co.uk, 2015)Content The content is original and legal rights are there at huge level CITATION www15 \l 1033 (www.bl.uk, 2015)Community The community that is targeted is the only online users CITATION cim15 \l 1033 (cim.co.uk, 2015)Customization The customization level is zero because of statistics website CITATION cim15 \l 1033 (cim.co.uk, 2015)Communication The communication level is highly sufficient because two way communication is already integrated CITATION cim15 \l 1033 (cim.co.uk, 2015)Connection The connection between user and website administration is at high level CITATION www15 \l 1033 (www.bl.uk, 2015)Commerce The business activities are there because online buying and selling of books and docs CITATION www15 \l 1033 (www.bl.uk, 2015)FINANCIAL ANALYSIS The budget is almost null but only the server cost that is 120 $ per month and developer cost that is lower than 300$. This is all about budgeting The computer costs is almost null because Library constitute sufficient number of computer that is 10$ per month expense as electricity CONCLUSIONThe gap between communication and communication network problems are there so that the completely marketing process is there at sufficiently implementing the plan and planning process of that issues can get the resolutions indeed. One can hope that the idea is very glaring against the address problem of online venture because online community is shows beautification at actual grounds or implementation platform. REFERENCES: BIBLIOGRAPHY \l 1033 Baker, M., & Hart, S. (2008). The Marketing Book. Business & Economics. BEARD, M. (2014). The "new" British Library -- and "new" Galen. Retrieved April 11, 2015, from http://timesonline.typepad.com/dons_life/2014/03/the-new-british-library.html Bury, L. (2013). British Library hush is broken by a row over reading room rules. Retrieved April 11, 2015, from http://www.theguardian.com/books/2013/jul/19/british-library-hush-row-reading-room cim.co.uk. (2015). Marketing library resources. Retrieved April 11, 2015, from http://www.cim.co.uk/insight/marketing-library-resources/ COFFS HARBOUR CITY COUNCIL. (2012). Coffs Harbour City Library Strategic Plan. Retrieved April 11, 2015, from http://libraries.coffsharbour.nsw.gov.au/About-Us/policies/Documents/Library%20Strategic%20Plan%202012-16.pdf Flaten, T. K. (2006). Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation. Walter de Gruyter. GLANCEY, J. (1994). What took them so long?: The British Library saga has precedents. Jonathan Glancey looks at other building marathons. Retrieved April 11, 2015, from http://www.independent.co.uk/voices/what-took-them-so-long-the-british-library-saga-has-precedents-jonathan-glancey-looks-at-other-building-marathons-1413100.html Henry, N. (2003). Adapted from Storage Outlook: what’s on the storage horizon? Retrieved April 11, 2015, from www.enterprisestorageforum.com/technology/features/article.php/11192_3102791_2 Linden, J., Martin, S., Masters, R., & Rode. (2005). The large-scale archival storage of digital objects. Retrieved April 11, 2015, from http://www.dpconline.org/component/docman/doc_download/89-the-large-scale-archival-storage-of-digital-objects lshtm.ac.uk. (2013). Using the British Library’s electronic delivery service. Retrieved April 11, 2015, from http://www.lshtm.ac.uk/library/resources/interlibrary_loans/guide_to_sed.pdf McClure, C. R., & Jaeger, P. T. (2009). Public Libraries and Internet Service Roles: Measuring and Maximizing Internet Services. American Library Association. McDonald, M., & Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to Use Them. John Wiley & Sons. Mercer, N. (1995). The Guided Construction of Knowledge: Talk Amongst Teachers and Learners. Multilingual Matters. New York University. (2013). Strategic Plan 2013–2017. Retrieved April 11, 2015, from https://library.nyu.edu/about/Strategic_Plan.pdf nmstatelibrary. (2014). Library Marketing Plan Workbook . Retrieved April 11, 2015, from http://www.nmstatelibrary.org/docs/development/planning/Marketing_Plan_Workbook.pdf publiclibrariesnews. (2012). Trends in libraries: BBC “The Library Returns” May 2012. Retrieved April 11, 2015, from http://www.publiclibrariesnews.com/users/trends-in-libraries-bbc-the-library-returns-may-2012 smartinsights.com. (2012). Online competitor benchmarking tools. Retrieved April 11, 2015, from http://www.smartinsights.com/marketplace-analysis/competitor-analysis/online-competitor-benchmarking-tools/ sudburylibraries.ca. (2011). Library Services Strategic Plan . Retrieved April 11, 2015, from http://www.sudburylibraries.ca/en/aboutus/resources/StrategicPlan.pdf timeshighereducation.co.uk. (1996). Sparks fly over British Library costs. Retrieved April 11, 2015, from http://www.timeshighereducation.co.uk/news/sparks-fly-over-british-library-costs/94291.article www.bl.uk. (2015). Press releases British Library. Retrieved April 11, 2015, from http://www.bl.uk/press

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