Strategy Change

Introduction

The long term planning and the setting of the policies and the rules are called strategy. The goals are made for the development of the organization. And the strategies are made for the execution of those goals. Without setting of goals an organization cannot work properly or become successful. Therefore, the organization has to make the strategies. On the other hand, with the change in the external environment of the organization, the nature and type of business is also changes according to current scenario. Therefore, this is important for the organization to bring strategic change within organization. The change in the organization is the responsibility of the management at the corporate level. There are number of the reasons to bring the change in the organization. One of them is the growth, development, expansion and sustainable position of the organization.

Major strategic change within organization

The organization working in national or international requires different types of the change. The first and core change that is necessary to respond to the internal and external factors is the structure of the organization. The change management is the process within the organization that can be possible if organization has flexible structure. The rigid and tough structure always resists to the change. The second thing that supports the process of change in organization is the effective and efficient leadership. The leader creates the collaboration between the different departments of the organization.

The major strategic changes in the organization are to bring change in the use of the resources, the capabilities of the organization, human capital, and use of the technology, medium of the business, innovation and product development and to control and manage the supply and demand of the services and products that a company offers in consumer market. Infrastructure and efficient use of the resources are very necessary for the development of the organization. The strategy has the power to transform the resources of the organization into capabilities of the organization. For this purpose, the strategic change requires the analysis of the internal and external environment. This helps the management to forecast the trends in the market. The rapid change in the market also influences the buying behavior of the customers. Therefore, the very first thing is to understand the customer’s need.

The need of the customer can only be judge when the organization knows its customers and the market. For this purpose, the segmentation of the target market is mandatory. The production process is always run according to the desire product that customer wants. The process of change cannot be completed with the help of the workforce. Therefore, this is the duty of the HR to provide the best and skilled labor that can become the part of the change. In addition, this is the duty of the corporate level management to provide such an environment that supports and holds the process of change. Drafting of strategies is not a big issue. The problem is the successful implementation of policies and execution of action plans. The knowledge sharing organization can instantly respond to the change.

Assignment on Strategy Change By ABC Dated: Introduction The long term planning and the setting of the policies and the rules are called strategy. The goals are made for the development of the organization. And the strategies are made for the execution of those goals. Without setting of goals an organization cannot work properly or become successful. Therefore, the organization has to make the strategies. On the other hand, with the change in the external environment of the organization, the nature and type of business is also changes according to current scenario. Therefore, this is important for the organization to bring strategic change within organization. The change in the organization is the responsibility of the management at the corporate level. There are number of the reasons to bring the change in the organization. One of them is the growth, development, expansion and sustainable position of the organization. Major strategic change within organization The organization working in national or international requires different types of the change. The first and core change that is necessary to respond to the internal and external factors is the structure of the organization. The change management is the process within the organization that can be possible if organization has flexible structure. The rigid and tough structure always resists to the change. The second thing that supports the process of change in organization is the effective and efficient leadership. The leader creates the collaboration between the different departments of the organization. The major strategic changes in the organization are to bring change in the use of the resources, the capabilities of the organization, human capital, and use of the technology, medium of the business, innovation and product development and to control and manage the supply and demand of the services and products that a company offers in consumer market. Infrastructure and efficient use of the resources are very necessary for the development of the organization. The strategy has the power to transform the resources of the organization into capabilities of the organization. For this purpose, the strategic change requires the analysis of the internal and external environment. This helps the management to forecast the trends in the market. The rapid change in the market also influences the buying behavior of the customers. Therefore, the very first thing is to understand the customer’s need. The need of the customer can only be judge when the organization knows its customers and the market. For this purpose, the segmentation of the target market is mandatory. The production process is always run according to the desire product that customer wants. The process of change cannot be completed with the help of the workforce. Therefore, this is the duty of the HR to provide the best and skilled labor that can become the part of the change. In addition, this is the duty of the corporate level management to provide such an environment that supports and holds the process of change. Drafting of strategies is not a big issue. The problem is the successful implementation of policies and execution of action plans. The knowledge sharing organization can instantly respond to the change. Resources needs to sustain position The market is the place that always welcomes other parties or companies in the market for business. Therefore, the open market competition supports the new business. The increase in the competition creates problems for the existing organizations. Therefore, these organizations have to sustain its position in the market. For this purpose, the organization needs unique resources and the process. The unique resources help to gain the competitive advantage to the organization and to gain a strong position in the market. These resources include the process, techniques, efficient workers, effective leadership, finance and innovation in the products. One of the important is the human capital. On the other hand, organization has to create some changes to keep its position. The business has capacity to respond and transform according to the requirements. Rapid change in the technology also brings changes in ways and mediums of the business. Most of the business is now shifting to online business. This creates a new trend in the customers. On the other hand, the customers also go for the online shopping because it saves time and cost for them. In order to implement the successful change, the managers should pay attention on the training, monitoring, communication and counseling for the workforce. In addition, the different strategies and the organizational culture help to handle the mitigation strategies and issues for the sustainable position. Improve profitability The purpose of the organization is to earn profit and remain in the business for long time. For this purpose it has to gain the competitive advantage in market. The promotion and brand imaging of the organization and its products is necessary. The reason is that this helps to capture the potential and actual customers. The increase in the market share also helps to increase sales and revenues for the organization. in addition, the organization must has to develop the short-term goals. The vision and mission of the organization should divide into smaller and short term goals that are associated with personal goals of the employees. This will help the organization to keep the success at reasonable pace. The shifting and transformation of individual and teams in the organization is very important. The flexible working environment, establish and maintain the relationship with suppliers and customers and searching for new markets is mandatory to cover a large market to earn profit. References BIBLIOGRAPHY \l 1033 Alkaraan, F., & Northcott, D. (2007). Strategic investment decision making: the influence of pre-decision. Qualitative Research in Accounting & Management, 4(2), 133 - 150. Alkhafaji, A., & Nelson, R. A. (2013). Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment. Routledge. Duggan, K. J. (2011). Design for Operational Excellence: A Breakthrough Strategy for Business Growth: A Breakthrough Strategy for Business Growth. McGraw Hill Professional. Hartman, D. (2014). Operations Strategy for Product Expansion. Retrieved December 5, 2015, from http://smallbusiness.chron.com/operations-strategy-product-expansion-25609.html

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