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Facebook tried vanishing messages in 2012 the technology failed to work as intended. Snapchat was able to make it work more as a game between kids then an actual benefit


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- Facebook tried vanishing messages in 2012 the technology failed to work as intended. Snapchat was able to make it work more as a game between kids then an actual benefit. One purpose for disappearing messages for the business world is security issues so when sensitivity data is sent it will disappear shortly later. Unfortunately the technology is still not capable of this because the messages actually never disappear. In fact Snapchat had advertised this capability and now have claims filed against them with the FTC (Ferriero, 2013). Now for Facebook verse Snapchat. With the issues above, plus I wonder why Snapchat didn’t have some type of patent on their disappearing messages to prevent Facebook or others stealing their technology. Nevertheless, I think for Facebook to win back the younger generation, it will take more than having disappearing messages. The users are already setup and operating with snapchat. Granted this generation is flexible to change and switching back would only take the leader of the kids to say Facebook is the new message board. I just don’t see them switching. Facebook is for old generation and Snapchat for the younger generations sort of like “Fruit Loops are for kids!” Although the older generation will occasionally find their Snapchat account but their contacts will be found on Facebook, so what’s the point. Maybe Facebook needs to make another offer with more money for Snapchat. If Facebook doesn’t obtain the market share from Snapchat, Facebook will have depleting accounts as the years go by. More than likely Snapchat users will not ever change back to Facebook.


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