Get First 2 Pages Absolutely Free

Get Top Grades In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework Writing

100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

apple inc swot analysis & recommendations

Category: Business Paper Type: Homework Reference: APA Words: 1500

SWOT Analysis of Apple Inc.:

Companies Strengths, weakness, opportunities and threats can be understand and identify by using SWOT analysis technique. It is a very valuable technique. It can make the businesses powerful by uncover the opportunities for business. Businesses can remove their weaknesses by applying the technique of SWOT Analysis. Businesses use risk management strategies to remove or reduce the threats. It provides the competitive advantages if a business know about their strengths. SWOT Analysis was a popular technique in the past as in present. Approximately every business uses this technique for the better outcome. Strengths and Weakness are considered internal factors create due to the organization negligence. Opportunities and Threats are considered external factors such as; political condition of a country, social factor, economic factor, legal factor etc. That is why, SWOT analysis is also called Internal-External analysis or IE Matrix.

Apple is a largest company. In 16 countries, it has retail stores. In 39 countries, it has online stores. According to the survey of 2015, it has 92,600 employees. Apple faces main competition from their competitors, Samsung Electronics Co Ltd., Amazon.com, Dell, Google Inc, IBM Corporation, etc. It is growing company worldwide. By using its strengths, it is one of the best company and their competitions are not able to imitate Apple’s products.

Nevertheless, its competitors using Apple’s weakness repeatedly try to defeat it and there are many external threats to Apple. However, by using g opportunities Apple can overcome their weakness and threats. Apple designs the products, manufacturers them and markets media devices, mobile communications, portable and digital music players and personal computers.

Apple sells different variety of related software, peripherals, services, networking solutions. Apple products include: I-Pad, Mac, I-Phone, Apple TV, iPod, and I-Cloud.

Strengths of Apple Inc.:

Strengths enable the company to remove or reduce the threats from the environment of business. Apple has many strengths that enable it to compete in advance and technological era.

Strong brand image:

Companies do effort to create good and innovative brand image in the mind of their customers. Because customers’ perception put strong affect in the buying decision. Due to strong brand image companies started to intense their marketing and advertising. Apple is a strongest and valuable brand in the world. It has strong brand image and company introduce its innovative and profitable products by this virtue.

High profit margin:

Pricing strategy is one of the key factor to increase the growth rate of a company. Apple sustain its premium or finest pricing strategy. This comes from the high profit margins. It is an important strength of Apple because firm can adjust their products’ pricing and gain significant profit. It creates flexibility in the pricing strategy.

Effective innovative process:

Innovation is a unique idea in businesses. If a company change their products designs, processes, applications etc with the technological advancement it can become market leader. A market leader can charge high price of its innovative products at the start. Apple considered a big innovator, it bring rapids innovations that based on the intense growth strategy of company. Apple bring innovative ideas in the market and become first mover. Apple enjoy high profit of being first mover.

Loyal customers:

Apple has a large pool of loyal customers. Which Apple create with the intensive marketing and advertising. Apple provide the products to their to the demand and want of their customers. Customers know that Apple bring for them innovative products. Therefore, loyal customers wait the new and innovative products of Apple.

Supply chain:

Supply chain process play a key role in the growth of a company. If a company has refined supply chain, it can be able to run its operation smoothly and efficiently. Apple has refined and clear supply chain due to this reason, the demand of orders increase.

Weaknesses of Apple:

Weaknesses create hurdles in the success and growth of company. Apple also has weaknesses in its businesses.
Limited distribution network:

Apple form innovative products and it form a policy of Exclusivity, due to this reason it has limited distribution channel. Apple is very careful about choosing the sellers of its products. The exclusive strategy of Apple enable it to control over its distributions channels. This strategy limit the market reach of Apple.

High selling price: in-spite of having pricing strategy Apple faces problem in selling its products. Most part of Apple’s revenue come from the high-end market. Market has both types of customers; upper class and lower class. The ration of low class is high in the global market; these customers do not Apple products due to high prices.

Sales limited mainly to high end-market:

The number of customers of Apple are low due to high selling prices of its products. Apple target only high-end market so the sale of Apple is limited.

Security concern:

The security of Apple is very weak, it was said by the hackers that we are easily gain access through iCloud to celebrity. Apple’s hackers spend their more time focusing on security weaknesses of Apple.

Apple’s Opportunities:

By availing the opportunities companies can increase their returns and revenues. Apple has many opportunities to gain its annual profit.

Expansion in distribution network:

Apple use the exclusive strategy to its distribution network. If Apple increase its distribution, channel or change its distribution strategy than it will be able to increase their customers at global level. By this opportunity, Apple can be able to remove its weakness related to limited distribution channel. Rising the demand of smart-phones and tablets: If Apple started to offer smart-phones and tablets; it can increase its revenue. In addition, Apple will be able to increase the amount of customers.

Creation of new products:

Apple has a great opportunity to increase its product lines. The products line of Apple are very successful in the market. With the innovation and research, Apple can be introduced new products such as Apple did with the Apple Watch. Introducing new product line shows the high growth of company.

Focus on security:

More focus on security means to satisfied their customers. By increasing the security, Apple can remove its weakness related to security issue. It will become the strong strength of Apple if it improve its security.

Threats of Apple:

Companies’ competitors are the major threats for them. The financial and operational performance of companies can be reduced by threats. Apple faces many threats.

Aggressive competition:

Companies faces tough competition due to aggressive firms. Apple has many strong competitor such as; Samsung, Amazon, Dell, IBM. Apple’s competitors are also very quick in innovation. To compete in the aggressive market of competitors only those companies can compete that have some competitive advantages. To avoid this, it is necessary for Apple to built strong fundamental to maintain its competitive advantage.

Imitation: Imitation is a technique in which competitors copied the products of other company, which lead the market. Apple also has the threat of imitation. Because there are lager firm in the market that can easily imitate the products of Apple. Top avoid this threat Apple must focus on their security.

Increase the cost of labor in countries where plants of Apple are located:

Apple increase its labor cost in some countries like China, it can decrease the profit margins or increases the price of products. It will affect the company performance.

Recommendations based on the SWOT analysis of Apple:

Assignment on SWOT Analysis of Apple Inc. Submitted By ABC Date SWOT Analysis of Apple Inc.: Companies Strengths, weakness, opportunities and threats can be understand and identify by using SWOT analysis technique. It is a very valuable technique. It can make the businesses powerful by uncover the opportunities for business. Businesses can remove their weaknesses by applying the technique of SWOT Analysis. Businesses use risk management strategies to remove or reduce the threats. It provides the competitive advantages if a business know about their strengths. SWOT Analysis was a popular technique in the past as in present. Approximately every business uses this technique for the better outcome. Strengths and Weakness are considered internal factors create due to the organization negligence. Opportunities and Threats are considered external factors such as; political condition of a country, social factor, economic factor, legal factor etc. That is why, SWOT analysis is also called Internal-External analysis or IE Matrix. Apple is a largest company. In 16 countries, it has retail stores. In 39 countries, it has online stores. According to the survey of 2015, it has 92,600 employees. Apple faces main competition from their competitors, Samsung Electronics Co Ltd., Amazon.com, Dell, Google Inc, IBM Corporation, etc. It is growing company worldwide. By using its strengths, it is one of the best company and their competitions are not able to imitate Apple’s products. Nevertheless, its competitors using Apple’s weakness repeatedly try to defeat it and there are many external threats to Apple. However, by using g opportunities Apple can overcome their weakness and threats. Apple designs the products, manufacturers them and markets media devices, mobile communications, portable and digital music players and personal computers. Apple sells different variety of related software, peripherals, services, networking solutions. Apple products include: I-Pad, Mac, I-Phone, Apple TV, iPod, and I-Cloud. Strengths of Apple Inc.: Strengths enable the company to remove or reduce the threats from the environment of business. Apple has many strengths that enable it to compete in advance and technological era. Strong brand image: Companies do effort to create good and innovative brand image in the mind of their customers. Because customers’ perception put strong affect in the buying decision. Due to strong brand image companies started to intense their marketing and advertising. Apple is a strongest and valuable brand in the world. It has strong brand image and company introduce its innovative and profitable products by this virtue. High profit margin: Pricing strategy is one of the key factor to increase the growth rate of a company. Apple sustain its premium or finest pricing strategy. This comes from the high profit margins. It is an important strength of Apple because firm can adjust their products’ pricing and gain significant profit. It creates flexibility in the pricing strategy. Effective innovative process: Innovation is a unique idea in businesses. If a company change their products designs, processes, applications etc with the technological advancement it can become market leader. A market leader can charge high price of its innovative products at the start. Apple considered a big innovator, it bring rapids innovations that based on the intense growth strategy of company. Apple bring innovative ideas in the market and become first mover. Apple enjoy high profit of being first mover. Loyal customers: Apple has a large pool of loyal customers. Which Apple create with the intensive marketing and advertising. Apple provide the products to their to the demand and want of their customers. Customers know that Apple bring for them innovative products. Therefore, loyal customers wait the new and innovative products of Apple. Supply chain: Supply chain process play a key role in the growth of a company. If a company has refined supply chain, it can be able to run its operation smoothly and efficiently. Apple has refined and clear supply chain due to this reason, the demand of orders increase. Weaknesses of Apple: Weaknesses create hurdles in the success and growth of company. Apple also has weaknesses in its businesses.Limited distribution network: Apple form innovative products and it form a policy of Exclusivity, due to this reason it has limited distribution channel. Apple is very careful about choosing the sellers of its products. The exclusive strategy of Apple enable it to control over its distributions channels. This strategy limit the market reach of Apple. High selling price: in-spite of having pricing strategy Apple faces problem in selling its products. Most part of Apple’s revenue come from the high-end market. Market has both types of customers; upper class and lower class. The ration of low class is high in the global market; these customers do not Apple products due to high prices. Sales limited mainly to high end-market: The number of customers of Apple are low due to high selling prices of its products. Apple target only high-end market so the sale of Apple is limited. Security concern: The security of Apple is very weak, it was said by the hackers that we are easily gain access through iCloud to celebrity. Apple’s hackers spend their more time focusing on security weaknesses of Apple. Apple’s Opportunities: By availing the opportunities companies can increase their returns and revenues. Apple has many opportunities to gain its annual profit. Expansion in distribution network: Apple use the exclusive strategy to its distribution network. If Apple increase its distribution, channel or change its distribution strategy than it will be able to increase their customers at global level. By this opportunity, Apple can be able to remove its weakness related to limited distribution channel. Rising the demand of smart-phones and tablets: If Apple started to offer smart-phones and tablets; it can increase its revenue. In addition, Apple will be able to increase the amount of customers. Creation of new products: Apple has a great opportunity to increase its product lines. The products line of Apple are very successful in the market. With the innovation and research, Apple can be introduced new products such as Apple did with the Apple Watch. Introducing new product line shows the high growth of company. Focus on security: More focus on security means to satisfied their customers. By increasing the security, Apple can remove its weakness related to security issue. It will become the strong strength of Apple if it improve its security. Threats of Apple: Companies’ competitors are the major threats for them. The financial and operational performance of companies can be reduced by threats. Apple faces many threats. Aggressive competition: Companies faces tough competition due to aggressive firms. Apple has many strong competitor such as; Samsung, Amazon, Dell, IBM. Apple’s competitors are also very quick in innovation. To compete in the aggressive market of competitors only those companies can compete that have some competitive advantages. To avoid this, it is necessary for Apple to built strong fundamental to maintain its competitive advantage. Imitation: Imitation is a technique in which competitors copied the products of other company, which lead the market. Apple also has the threat of imitation. Because there are lager firm in the market that can easily imitate the products of Apple. Top avoid this threat Apple must focus on their security. Increase the cost of labor in countries where plants of Apple are located: Apple increase its labor cost in some countries like China, it can decrease the profit margins or increases the price of products. It will affect the company performance. Recommendations based on the SWOT analysis of Apple: The SWOT analysis of Apple shows that the company has many strengths; these strengths can be used to overcome the company’s weaknesses. Apple can also get benefits by using these strengths and opportunities to increase its distributing networks. By using, the strength of brand image Apple can increase or expands its product lines. Apple faces a strong competition, by a suitable way it can manage these threats. Apple can manage theses threats through strong patent portfolio, with the continuously innovation and ensuring the competitive advantage, Apple can sustain its position of market leader. Conclusion: Apple is known as market leader. The strengths of Apple are very strong and difficult to compete. It give help to Apple to maintain its position as a leadership in the market. Pricing strategy and limited distribution channel are the major weakness of Apple. Apple faces aggressive competition and threat of imitation. However, it has opportunity to overcome its weaknesses and threats by expand its distribution channels and changing the pricing strategy, by patent portfolio and competitive advantages. Apple has a opportunity to increase its number of customers; if no. of customers increase, it will increase the overall growth of company. therefore, Apple will gain benefit from its opportunities and strengths.

Need Help In Coursework Writing?

We have a diverse variety of writers from native English to English as secondary language experts. Our Expert’s qualification range is from Master’s to Ph.D. Our experts pass a test and qualify series of training session to make sure that they attain the best skills to provide you high quality Essay and Dissertation writing service.


Similar Papers


Apple income statement analysis


Swot analysis of uae


Smirnoff swot analysis


Emirates airlines swot analysis 2014


Swot analysis fitbit


Competitive profile matrix for apple inc


Hobby lobby safety training


Rosetta stone inc case study


Hobby lobby swot analysis


Swot analysis of sugar industry


Swot analysis golf industry


Sugar bowl case study analysis


Keurig dr pepper swot analysis


Swot analysis of shangri la hotel


The project profitability index and the internal rate of return


Etsy business model and revenue model


Etsy business model


Difference between terminal values and instrumental values


Ll bean company culture


Greenlite lighting corporation


Our Top Rated Writers

Top Grade Tutor

ONLINE

Top Grade Tutor

10374 Orders Completed

Top Academic Guru

ONLINE

Top Academic Guru

9345 Orders Completed

Top Essay Writer

ONLINE

Top Essay Writer

8379 Orders Completed

Free Homework Help!

Get First Two Pages Of Your Homework Absolutely Free! Within 3 Hours!

Get First 2 Pages Absolutely Free