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Tata Group: India’s New Global Challenger

Subject: International Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 1197

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Question 1
Question 2
Question 3
Question 4
Question 5
 


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Question 1

Tata is one of the largest India Company who deals in textile products. Tata business expansion is brought with chemicals, motor industry and several other industries. Tata can take the advantage from emerging markets by expanding their business globally worldwide. Tata can attain the competitive advantage through economies of scale, corporate social responsibility, and stronger relationship with business partners and target the governments of emerging markets. Tata can take the advantage by purchasing the raw material in bulk to achieve the cost advantage in terms of economies of scale .purchasing  goods in low cost with adding value in business can increase the sales and reaches their objectives. Tata can take the advantage through corporate social responsibility in emerging markets, through investment in social sector .social sector like education and environmental improvement enhances the growth opportunity for the company. This improvement creates stronger relationship with customers and as well establishing good name globally. Building stronger relationship with business partners can increase the relationship with big companies that enhance then to attain the opportunity at global level. Tata must get benefits by making partners globally to enter in the emerging markets to gain the advantage of conglomeration and lower labor market. Tata make an ability to target the foreign government to take the advantage of legal issues and removing trade barriers. Before enter into the new market Tata just make sure that building the relationship with that foreign government. By making target with that government it is easy for Tata to trade with that globally country.

Question 2

Emerging market is helpful in elaborating and developing the international business. In emerging markets government support play an important role to make free of trade barriers. In emerging market low cost of labor advantage with low cost capital enhances the international business expand globally worldwide. In emerging markets, the knowledge of labor and relationship with big companies enhances the international business globally.

In emerging markets target market must be defined with the help of geographically distributed that country. Emerging market is helpful to take the business in middle class to explore rapidly in globally world.

In Emerging markets, many companies work in manufacturing framework to get benefit of lower labor cost with high-qualified labor and have knowledge of assembly operations. By getting this, many companies confirm done cost leadership strategy by applying emerging markets and lower rates of labor.

In emerging markets the international business, get the advantage by outsourcing the business. By outsourcing, the business the company has an ability to work with growth opportunity and survive in all company operations by applying skilled employees globally world. In defining, the sourcing destination in emerging markets off shoring and global sourcing is helpful for the companies to act as multinational firm with effectiveness in their work knowledge.

Question 3

The relationship between trade barriers, bureaucracy, country risk and emergence of Tata all are related to government interventions. These all elements are interconnected with each other, have largely influence the operation of business, and have largely impact on Tata group of companies. The conglomeration of family must build strong relationship with the government to get the benefits of subsidies and tax incentives and creates competition by entry into the new markets.

Emerging markets in India gives the benefits to the Tata group because the firm is operates in free market trade. By enabling free market, the many firms in India are now globally work and enhance the foreign development investment that increases over all development of India. Reduction in policy gains the benefit for Tata Company but on the other hand, it also creates some effects on Tata success. Tata group is absolutely influenced by bureaucracy that creates lack of clearness. More Rules, regulation, and administrative work with globalization create more problems in Tata success.

In emerging markets that creates many challenges for Tata group therefore, they must develop the strategies to execute their better planning to mitigate the risk. In globalization, Tata faces the country risk in India by losing their value in domestic country. Local responsiveness should be executed to remove that risk. Emerging markets create many rewards for the company but also create huge risk in develop countries. So company have to make effective strategies to mitigate that type of risk by maintain their one  head in globally country operation , by applying this strategy the foreign company can offset the risk in tat groups. These risks can be reduced by target the government of foreign country, collaborating with foreign firms and adapting the local markets.


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