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The city of Ashland-Communication Plan

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Article Review

Total Words: 592

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How the city did defined its goals:

List their internal and external communications tools.

Why do you think they chose to use these tools? Be specific.


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The city of Ashland has formulated the pro-active plan to ensure the active participation of their citizens in the city, through a well-mannered and direct approach.  The city has defined the precise targets to maintain the existing and to introduce new methods for the active participation of their community in the affairs of the city, to ensure the effective and participative decision-making process via two-way communication process. To achieve best communication, they devised a plan by adopting the decentralized, strong and consistent means of communication plans through direct link between local government and its residents


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