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The Dressing Up

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Research Paper

Total Words: 611

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Question # 1: According to the case, what external trends were strategic managers at 
Kohl’s having to deal with? In addition to these, what other external areas might be 
important to these managers? How might they keep track of changes? 
ANSWER:
 Question # 2: If you were a strategic decision maker at the headquarters of Kohl’s, what 
type of external information would you want? What if you were Kohl’s local store 
manager? What types of external information would you want? 
ANSWER:
Question # 3: Do you think that the Company’s strategic decision makers have done a good 
job of scanning and accessing the environment? Explain.  
ANSWER:
Question # 4: What conclusion(s) about opportunities and threats can you draw from this 
case? 
ANSWER:
 


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