The Mouse Driver Chronicles

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Research Paper

Total Words: 952

Document Outline

. Introduction
Background
Starting up the business
Issues of Finance


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1. Introduction
The book was about the two persons who successfully launched a new concept in mouse drivers but they do not have any resources even to think about starting their own business. The story evolved around the writers that were selling and making their computer mouse more innovative ones. The designing of their mouse was so innovative and it was having the shape of golf driver. Therefore, the book rightly explained the efforts of writers in starting and making its successful business of unique product that is already prevailing in the markets. The book is a clear evidence for those persons who want to become an entrepreneur but they feel they do not have the required resources for starting and successfully managing their business. In addition, the book also gave the opinion about the entrepreneur skills needed for any business success and growth. The skills for an aspiring entrepreneur are present in this book, which could be benefited from it by the reader. (Lusk & Harrison, 2009)

2. Background

The idea behind their business of innovative business generated from their desire to do something in their lives, which they were failed so far to do so. The idea was to develop a unique and innovative mouse for the computer systems and they have tried so many attempts to create a unique and interesting design of the mouse. Moreover, the story was originated when the writers were having no funds or payments for even to live their lives but they started to think on idea of creating a new mouse design that could attract the customers. The idea generated by the Asus to develop and sell innovative computer mouse. They had the ideas to start their own business and to show the world venture capitalists age. They lay the foundation of Asus in San Francisco and made a shop.    (Rosenstein, 2002)

 

3. Starting up the business

They made a shop in the city of San Francisco and founded the Platinum Concept Inc. There were already some businesses operating in such type of innovative computer mice. The typhoon, which were making the innovative mice have trouble in the product sales and volume generations. They had to face some crucial months at the start of their business in which they give weekly feedbacks for the aspiring entrepreneurs who want to start their own businesses with creative ideas. They were given so much appreciation in this regard, people took their concepts seriously, and the company started to give feedbacks in a week or two times. (Lusk & Harrison, 2009)

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