The Starbucks Coffee Company

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Case Study

Total Words: 3650

Document Outline

Introduction

Executive Summary
Introduction
Strategic Plan
Mission of Company


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The Starbucks Coffee Company is the world largest coffee chain for its consumers and the consumers are getting the enjoyment with the same manner under the value exchange concept. The coffee chain that is getting its sales through the integration of employees with the activities within the company is the key point in the success of the company from history to date. Starbucks believed in ethical business and business community norms at advance level. These norms, rituals and bindings of culture are things that exactly showed that Starbucks is getting their valuable employee together for the business achievements. The specialty in business is itself providing the global trend in the market with the extra ordinary method implication at major level. The only coffee business is already getting the consumers at such level that clearly overviewed through the financial achievements. The Starbucks is the premier roasters and always believed in the customer-centered practices of business.

The unethical way of doing business is also attached with the image of Starbucks in recent years. The recently news outbreak about the tax systems of United States and the Starbucks is culprit for doing against the legislations of the government. According to economia, “Starbucks lobbies for foreign tax breaks.” This is unethical practice is consistently prevailing in the outside culture that is typically uncontrollable by the company. United State tax system is famous one for the smooth tax regulations in different aspects. The corporate tax inculcation in this way is not the matter of discussion, Starbucks believed. The media hype could be dangerous for any business may it endorse or negate the actual conditions. The Starbucks had faced those consequences throughout the country because of media hype. The legislature and the policy-backed infrastructure are things that counter the image of Starbucks due to its unethical business practices.

Conflicts

There are many external groups there in the communities that are accusing the business model of Starbucks. These groups showed that unethical practices are directly attached with the business model, as company constitutes. The manufacturing concern is directly linked with the image among the minds of consumers because it related with the day-to-day activities. Therefore, the unethical business cannot be bear by the business against the cost of image in the market. The managers of the Starbucks are getting the discourse thinking paradigm about the reality that business is directly opposite with that external groups consistently buzzing. The public image and the activities towards the business image is the immediate need of Starbucks that may get the lost business retrieved in no time. The communication channels and their effective use may help the company to get the lost image due to unjustified thinking in the society.

The communication channel should be two way and should focus upon the public and other stake holders directly and indirectly attached with the company. The company is currently in the conflict stage and the conflict that is in-between the business and society and the maxim is widening day by day. It is known fact, that the company is getting the low wage farmer who has less demands and awareness about the labor laws indeed. The Union associations are getting involved in such employee-centered cases that is exactly opposite in reality as shown by company. The huge gap between company and the activities are interrelated with the Starbucks is the key issues that originate with the inorganic farmer mechanism. There was a time when the company chooses small population only to get the customers for the entire needs.

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