The U.S. Air Force Honors Fallen Heroes

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Assignment

Total Words: 532

Document Outline

Q1: What are the special issues that government public affairs must consider because of its 
obligations to the American public?
Q2: Identify the specific publics of concern to the Air Force in this case and how these 
publics were involved in the eventual program.
Q3: What did the Air Force do to ensure respectful relationships with the families of the 
fallen soldiers? To ensure good relationships with the media?
Q4: What were the Air Force’s communication strategies and tactics in helping to shape 
public opinion about the dignified transfers?
Q5:  Were there other ways to evaluate the success of this program?
 


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