The U.S. Air Force Honors Fallen Heroes

Assignment on The U.S. Air Force Honors Fallen Heroes By ABC Date Q1: What are the special issues that government public affairs must consider because of its obligations to the American public? The issues was that the government must have to consider because of the obligations of the America public is that whether the media coverage would lead to the political exploitation through any photographs of the transfer ceremonies Q2: Identify the specific publics of concern to the Air Force in this case and how these publics were involved in the eventual program. Air force public affair officers who is the in charge of the programs identified key public which is needed to be considered, their families ,fallen services members, American public and the media. Public affairs officer surveyed 1263 airmen to the criterion military opinion which basically concern to the change. The result was that 46 percent opposed the media with the access of transfers. They also found the similar doubt about the media discretion through the telephone surveys of the veteran service groups. Q3: What did the Air Force do to ensure respectful relationships with the families of the fallen soldiers? To ensure good relationships with the media? Air force prepared a comprehensive media kit for to help reporters who have no awareness with the coming home ritual, publish a media discovery, maintain respect for the family and understand the event. Public affair officers explain everything on the journalists from where to sheltering families to cameras, to stand and knowing the transfer terminology. Everything was on their places, Boeing 747 which carried Myer’s taxied onto the Dover’s runway on 6th April in the mid of the night. The members of the uniformed services carried the flag draped transfer from the cargo hold onto the Dover tarmac. They also marched past the mourning family and the assembled press. Air force does all these acts only for the respect of those families, for to show that have respectful relation with them. This was only possible with the cooperation of the media. Air force fully supports the media, which shows that they have good relation with the media. Q4: What were the Air Force’s communication strategies and tactics in helping to shape public opinion about the dignified transfers? Air force makes strategy for to help these families, fort this they built the center of the families of the fallen, a $ 1.6 million five rooms with the waiting area that can host multiple families at Dover. Solemnity of the event indicates that the media coverage is achieving the desired goals of honor, dignity and communicating respect. Media coverage has leveled off, with this associated press promised to cover each dignified transfer. Q5: Were there other ways to evaluate the success of this program? With the every aspect it shows that, this program remains successful. Myer’s generated about 1600 stories in every major media networks or the outlets. His family members express their views that they felt that transfer process or media access in the grieving process. In the first year of the program, about 81 percent of the families allow the media to the 360 transfers. This shows that this program remain successful.

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Paper's Detail

Category Business-to-Business Marketing
Paper Type APA
Reference Type Assignment
Words 532

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