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Wal-Mart: The main street merchant of the Doom

Subject: Marketing Channel Management

Paper Model: APA

Paper Type: Assignment

Total Words: 622

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Case 1 Wal-Mart: The main street merchant of the Doom


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Case 1 Wal-Mart: The main street merchant of the Doom

The rapid growth of the Wal-Mart alongside its rapidly increasing share have created challenges for the local market and put a question mark over the social responsibility practices of the Wal-Mart. However, the main issues in this case revolve around the Sam Walton’s responses against the criticism and his determination to achieve more success.

According to central issues of the case, to find the reason conflicting data i.e. Wal-Mart is a placing of opportunities for some people such as in America. It is an attractive place for people by considering its social corporate responsibility. On the other hand, In respect of local merchants, the Wal-Mart has been targeted over predatory approach that has destroyed numerous small businesses because there is no competition in between the local market and the globalized retailer Wal-Mart therefore, it is considered as “Merchant of Doom”.

In the analyses of this case, Sam as the motivational genius has promoted the association such as he offered new opportunities of profit sharing, incentive bonuses and option of stock with an approach to increase Wal-Mart market share. Being a leader of the cheerleader, he engages in his job as chief proponent of “Wal-Mart Way”. Sam introduced the company’s cultural idea that helped the company to receive success. He facilitated customers so they could feel like home at Wal-Mart.


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