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What criteria are relevant in choosing among the 4 options?

Subject: Customer Relationship Management

Paper Model: APA

Paper Type: Report

Total Words: 728

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What makes South Africa (SA) an attractive destination for an overseas auto company

What makes SA attractive for M&M

What is the growth strategy of M&M? And where is it heading?


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What criteria are relevant in choosing among the 4 options?

Different markets and industries have different structure; therefore, naturally they have offer different corporate opportunities and poses different challenges. It is very evident, from the study, of these markets and industries, that there is trade-off, which makes it more complicated for a company to take a strategic decision to establish corporate/organization in a particular market or industry.

However, strategic decisions primarily are based on long-term objectives. The criteria were related to the market structure, infrastructure of automobile industry, how lucrative it would be as export base and the size of middle-class, of economy.

2. What makes South Africa (SA) an attractive destination for an overseas auto company?

The study, of South African market and industry, make it apparent that is highly competitive and fragmented industry, which means that it offer less economic opportunities. However, it provides a base for export and makes it possible to develop high quality products.

In addition, country had a very evolved automobile infrastructure, which reduces the cost of production, of manufactured items. Furthermore, country has strong and apparently large middle-class, in contrast to other African countries, which makes it an attractive destination, for automobile industry. The political stability is another very relevant factor, which is a high concern of all companies, investing in new economy or market.

3. What makes SA attractive for M&M?

There were several reasons, which made South Africa, a premium option, for M&M. One of the reasons was that it had an elaborated and enhanced automobile industry infrastructure, in contrast to other African countries.

Because of the enhanced and fragmented automobile industry, the cost of production was low and quality, of manufactured products, was high. In addition, the country was politically stable and investor friendly, which became one of the core reasons to invest in South Africa. From the stats its evident that automotive industry contributed highly to GDP, around 7.5%, which reflects its evolution and its size.


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Table of Contents Introduction    3 Corporate strategic plan    3 1.    External environment effects    3 1.1 Importance of External environment    4 1.2 Shareholder’s needs    5 1.3 Major Change In External Environment    5 2.    Reviewing a Business Plan    6 2.1    Analyzing Effect of Business Plan    6 2.2 Business current Market    7 2.3 Develop competitive strength and weaknesses    7 3.    Strategic planning opinion    8 3.1 Models for strategic options    8 3.2 Comparative understanding    8 3.3 Future strategy    9 4.    Strategic plan    9 4.1 Strategic Structure    9 4.2  Criteria for potential options    10 4.3 Resource Implication    10 5.
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