What is big data

Subject: Business-to-Business Marketing

Paper Model: APA

Paper Type: Case Study

Total Words: 4945

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The current paper talks about the big data and its importance, the paper shed the light on the importance and application of big data through the example of several companies


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 The current paper talks about the big data and its importance, the paper shed the light on the importance and application of big data through the example of several companies. In addition to this, the paper explained about the customer’s point of view about big data applications; and how this application helps the customers in long run.

What is big data?

http://openfor.business/wp-content/uploads/2015/09/Big-Data-Blog-Image.jpg The data, which is exceeding from the capacity of processing for the conventional database systems, is called the big data. This data is considered too big, the movement of data is considered faster. Therefore, the structure of system is not fitting that specific data. Therefore, for the purpose to gain the value through the data, the researchers demands new techniques and new ways for the processing.  The big data is considered as hot word in 2012. However, the big data is considered as cost effective approach, which is emerged to the volume of tame, Variability and velocity of massive data. The data is lie according o the valuable patterns and information. This was hidden in past because there is need of amount of work which is required to extract them. The leading companies such as Google and Wal-Mart have approached to the powers at the fantastic cost. The big data processing is come in the commodity hardware through the cloud architecture as well as through the open source software. The big data is considered feasible for small garage startups as this on cheap basis rent servers time in the cloud.

Value of big data:

 The organizational big data value is divided into two important categories. The first category is

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