What is his main message in this communication to CEOs

Subject: Consumer Behavior

Paper Model: APA

Paper Type: Article Review

Total Words: 1349

Document Outline

What did you find highlighting most in terms of 'implications' from this article?

Are CEOs secured about their strategies

Definitions of Strategic Management


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The main message for the CEO’s in eth above-mentioned article would include the formulation of strategies for competition with the rivals of the businesses on the same patterns and grounds. The worst thing for a business would be to attain competitive edge over its rivals on the same ground because this thing would make it hard for the business to grow and survive. The CEO’s are also presented with the flawed aspects of strategy formulations where the imminent strategies for the businesses is to consolidate, merge, outsource, while doubling the R & D methodologies. The businesses need to understand the desires of its customers and should find new and effective ways for fulfilling their needs. (Porter, 1996)

The consumer satisfaction is considered the biggest motive for any business operating in the consumer products or services industry. The more satisfaction of a customer would ultimately mean that eth the business has more ways to expand its market shares. The message also includes that the organization should set its long-term goals, which are placed rightly for attaining growth factor. The organizations aim to develop and build better relationships with its investors and provide them good returns on their investments. The operational effectiveness by a company or an organization is not sufficient for the growth of a company. The strategy formulations as well as the operational effectiveness’s are needed for an organization to attain the superior performances in the market.       

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